Phantom Offers

My bike buying saga continues...
...local LBS has Trek 2012 2.5T/C reduced by 10%. Lovely I thought, I'll take the 2.5C at £1350.
Only thing is I can't. The deal applies only to bikes that are physically in stock and they haven't got any so I can't even pay now and wait for the bike to arrive.
Ok, that's the policy but....
...they had precisely zero stock of each of the two variants prior to making the reduction and bearing in mind the reduction policy wtf did they bother to reduce them in the first place?
This is as bad as advertising bikes as "Nice Shiny Bike 105" implying it has a 105 groupset and then you find that the bike's chainset, chain, cassette and hubs aren't 105 at all.
...local LBS has Trek 2012 2.5T/C reduced by 10%. Lovely I thought, I'll take the 2.5C at £1350.
Only thing is I can't. The deal applies only to bikes that are physically in stock and they haven't got any so I can't even pay now and wait for the bike to arrive.
Ok, that's the policy but....
...they had precisely zero stock of each of the two variants prior to making the reduction and bearing in mind the reduction policy wtf did they bother to reduce them in the first place?
This is as bad as advertising bikes as "Nice Shiny Bike 105" implying it has a 105 groupset and then you find that the bike's chainset, chain, cassette and hubs aren't 105 at all.
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but life is short, if it's that kind of place i'd take my business elsewhere
Therefore tempt the customers and get them interested in the Trek... then sell it to them at a later date?
instead of leaving it and seeing them go elsewhere to buy a bike.
If not then just go elsewhere
I did and they won't.
If they won't give you 10% off then I'd walk away.
What gives in this trade (I daresay it applies in others too)?
Some of the advertising I have seen is pure nonsense. The example quoted above being but one.
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The worst case I have seen is a much lauded bike advertised as XXXXXX X Red Road Bike which implies a SRAM Red groupset (albeit at an absurdly low and unachieveable price) and it features just two red components (front and rear mech').
Personally I think this is whilst maybe not illegal (?) it is morally objectionable and is really taking the *iss out of the customer.
Bit like going to buy a BMW M3 and you'd expect the engine/suspension/brakes etc to be fettled and you would be unhappy if they had just stuck some M Series wheels on.
I'm in the South Lakes by the way...