Rodania - For Fans of Belgian Cycling

emadden

I must admit... I always wondered what that noise was I could hear on the TV at the Belgian races, and some Italian races... the tune.. "ba, ba, ba baaaa Rooo--daaannn--eee-aaah"... always at the end of the race.

So I just read "Belgian Hammer" and there are a few lines in there that has explained: Swiss Watch maker Rodania sponsors the race lead car and that tune is pumped out over and over again... Its an institution in Belgium - apparently.

Probably makes an alternative ringtone (albeit annoying) to the Channel 4 Tour De France Team tune, or the Team Car Claxon

But, I'd hate to be the guy having to drive that car for 6 hours!

Apparently, this started in 1954... and its still the same tune! http://rodania.com/about

The Car in Races:
http://www.youtube.com/watch?v=R-FIxsfGef4
http://www.youtube.com/watch?v=R-FIxsfG ... re=related
http://www.youtube.com/watch?v=9YcauL5k ... re=related


Maybe for conversion to an annoying ring tone :-) :
http://www.youtube.com/watch?v=i86S_TC7Lrc

Doobz

ha, clicked on the youtube link and had the speakers on. 5 year old daughter tells me to turn it off because it gives her the creeps..

deejay

Well, well, I always thought they were Belgian Watches with the main sales office in Brussels.

The infernal noise is a good tell tale when dashing around Belgian Flanders to hear it across the fields and know where the head of the race is.