Not blingy at all? Pretty basic I'd say.
Stone monkeys comments are interesting as he recommends fitting wheels that cost around a third of the price of the entire bike .
Sure the bike is heavier than a nicer bike but thats it, pretty much all bikes in this price bracket weigh around the weight of the virtuoso , the wheels are factory built so might need truing properly which the LBS can do for around a tenner.
Comparing a full carbon bike to a entry level bike is not helpful to the OP , i have done a sportive and club runs on mine and for the money it is a good bike.Not everyone has the budget that allows them to buy a carbon /high end bike .As long as the bike runs ok and the rider is happy with it then thats all that matters.
Cycling plus and many forum members always rate them highly .