Felt 9 Elite 29er

Thinking of buying a carbon framed 29er for a XC Enduro event and this new Felt bike http://www.wiggle.co.uk/felt-nine-elite-29er-2012/
seems to offer very good value for money at £1700 when compared to the typical £2K+ price of equivalent models from Specialised, Scott, Whyte, Giant etc.
Obviously it comes a few pounds heavier as standard than the more expensive manufacturers, but I guess the various Felt components can be swapped-out for super light carbon branded stuff and the wheels can be converted to tubeless (or even replaced) to bring the weight down. Does that make sense, or is it better to invest in a more expensive machine to start with?
Anyone got one that could share their experience? Any specific recommended upgrades?
seems to offer very good value for money at £1700 when compared to the typical £2K+ price of equivalent models from Specialised, Scott, Whyte, Giant etc.
Obviously it comes a few pounds heavier as standard than the more expensive manufacturers, but I guess the various Felt components can be swapped-out for super light carbon branded stuff and the wheels can be converted to tubeless (or even replaced) to bring the weight down. Does that make sense, or is it better to invest in a more expensive machine to start with?
Anyone got one that could share their experience? Any specific recommended upgrades?
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for that price i cant think of a carbon 29er anywhere close in price to that unless you build one up?
Now for sale Fatty
Giant XTC Composite 29er @ £1695
and
Cube Reaction GTC Pro 29 @ £1350
All 3 bikes look to be similarly specced.
Now for sale Fatty