Cycling Demonstration Towns

I have been asked to discussions with our local council about the possibility of making our local town a “cycling demonstration town” I have my own ideas and have seen some stuff from other towns on the internet but I wondered what you would like to see for a town of about 12,000 people, about 16 miles from the major population centre with very rural surroundings.
What works well and what doesn’t?
What is just rhetoric and what is real improvement?
Any radical ideas (that can show a cost benefit)?
thanks
What works well and what doesn’t?
What is just rhetoric and what is real improvement?
Any radical ideas (that can show a cost benefit)?
thanks
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Safer roads that protect cyclists
Proper cycle lanes that aren't full of broken glass and stones
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The less obvious:
Buses with the ability to carry bikes, so riders can ride to the major population centre and get the bus back. A 32 mile round trip is too far for the majority of bike owners
Cycling safety classes.
More left turn only lanes leaving cyclists more vulnerable than they were in the past.
Then I think you are looking at making some safe cycle commuting routes - i think off road is fine for these if the routes and money are there but you are looking at tarmac really - rough surfaces will put a lot of people off. I think a few good quality routes are preferable to lots of white lines painted on the pavement. Think about the main obstacles to cycle commuting - is there a stretch of DC which spoils an otherwise good cycle route.
Talk to the cycle demo towns and ask them I suppose - but do it with a little bit of cynicism - when they claim an increase in cycling ask who did the research - if it's their own counts then it's worth squat imo - they were hardly likely say they were a complete failure.
it's a hard life if you don't weaken.