CB Bikes - ITV 4 Coverage

pat1cp
pat1cp Posts: 766
edited July 2011 in Pro race
When you consider that every commercial break is flanked with a Chris Boardman advert, why is he riding a non-decalled Taiwanese job every time he does recce. thing ?

Is there a commercial/rights issue ?

Comments

  • seven7faces
    seven7faces Posts: 360
    Think its a prototype for the aero models he's just released
  • TMR
    TMR Posts: 3,986
    He's obviously riding a Boardman. He is being paid by ITV to commentate and it would be taking the p*ss if he were allowed to advertise his own brand as well so he's using a stripped frame.
  • pat1cp
    pat1cp Posts: 766
    He's obviously riding a Boardman. He is being paid by ITV to commentate and it would be taking the p*ss if he were allowed to advertise his own brand as well so he's using a stripped frame.

    But he (well Halfords) is also paying for back to back advertising, surely he can ride his own branded frame without taking the p*ss, no ?
  • Flamez
    Flamez Posts: 105
    His tweets confirm its the new aero 9.8 he has had to cover the decals for legal reasons. Its an off the shelf bike at £4,999
    Condor World Series 2012
    Boardman Team 2011
  • pat1cp
    pat1cp Posts: 766
    Flamez wrote:
    His tweets confirm its the new aero 9.8 he has had to cover the decals for legal reasons. Its an off the shelf bike at £4,999

    Thank you. Thought it was more than taking the p*ss.
  • mididoctors
    mididoctors Posts: 18,908
    THREAD HIJACK

    the ads are cringe worthy BUT


    The ITV 4 guys of Imlach Chris Ned and Matt are really settling into the role and enjoying it....

    they are seasoned and confident. they are starting to reach out to an more informed cycling fanbase... they are having fun with the format. and CB vs imlach analysis is good...

    the podcast is what you wish real peloton was like all year round.. a bunch of guys really enjoying themselves and the sport

    nicely pitched
    "If I was a 38 year old man, I definitely wouldn't be riding a bright yellow bike with Hello Kitty disc wheels, put it that way. What we're witnessing here is the world's most high profile mid-life crisis" Afx237vi Mon Jul 20, 2009 2:43 pm
  • Flamez
    Flamez Posts: 105
    Here he is covering decals

    http://twitpic.com/5jk3rt
    Condor World Series 2012
    Boardman Team 2011
  • TMR
    TMR Posts: 3,986
    pat1cp wrote:
    Thank you. Thought it was more than taking the p*ss.

    Eh? That's exactly what I said?!
  • frenchfighter
    frenchfighter Posts: 30,642
    Flamez wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    'Nameless technician'. Hmmm doesnt sound very nice to me. But CB never struck me as a particularly nice person anyway.
    Contador is the Greatest
  • tremayne
    tremayne Posts: 378
    Been eurosporting but past two stages have given ITV a go. Partly coz my poxy skybox keeps failing to record the Eurosport Live - so ended up going for the Ned Show at 1900hrs.

    Also partly cause just bought Neds book for my forthcoming holiday.

    Have to say - he's very likeable. Missus has been away for couple days but if she knew there was an alternative to S Kelly, then I wouldn't even have Eurosport as an option!!

    When Ned and Chris did their little 'Domestique' montage - it was genuinely funny television. ITV4 for me from now on. Sans adverts methinks...
  • tremayne
    tremayne Posts: 378
    Not sure sure about Phil though. Maybe he'll be a grower.
  • inseine
    inseine Posts: 5,788
    Here he is covering decals

    http://twitpic.com/5jk3rt

    There are two different bikes on the pic, a road and a TT. Is the TT for sale?
  • joelsim
    joelsim Posts: 7,552
    Product placement laws don't allow it.
  • cougie
    cougie Posts: 22,512
    Must admit I'm loving the ned and Chris pieces. Very entertaining.
  • morstar
    morstar Posts: 6,190
    I've always liked the concept of the ITV programme but the execution in previous years was often a bit wooden and awkward. It has been gradually been getting better and this year I think it has been excellent.
    Ned was a real boost to the team when he started a few years back knowing nothing about the sport but being a great presenter. Now, he is still a great presenter but with a clear love of the sport and great rapport with the riders.
    Great TV in my book.
    The commentary team aren't universally liked but I don't mind them, I'm busy watching the race and a lot of the commentary on all channels is just filler in what are very long days.

    FF, I don't think you can read anything into CB's comment. It could be rude, humorous, an in joke, or even his own arse. You're just looking to criticise. Intentionally misinterpreting the written word is very easy to do.
  • camerone
    camerone Posts: 1,232
    Flamez wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    'Nameless technician'. Hmmm doesnt sound very nice to me. But CB never struck me as a particularly nice person anyway.

    He is taking the mick out of ned boulting who is doing the covering.........
  • StageWinner
    StageWinner Posts: 202
    inseine wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    There are two different bikes on the pic, a road and a TT. Is the TT for sale?

    I think the new Boardman models finally went on sale last month
  • hammerite
    hammerite Posts: 3,408
    Flamez wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    'Nameless technician'. Hmmm doesnt sound very nice to me. But CB never struck me as a particularly nice person anyway.

    Perhaps the person (not Ned) doesn't want to be photographed and named by Boardman, yes he works in TV, but if he's behind the camera he might not want to be known.
  • BelgianBeerGeek
    BelgianBeerGeek Posts: 5,226
    Boardman ads may be sandwiching the coverage, but may not be allowed as part of the coverage because they are not official sponsers. The sponsors will have paid a lot of money to ensure exclusivity. This is after all a major sporting event for some countries.
    Still, Mr B's clever hiding of the logos/decals worked, eh?
    Ecrasez l’infame
  • deal
    deal Posts: 857
    Joelsim wrote:
    Product placement laws don't allow it.

    Product placement is now allowed - with certain restrictions-

    Must not be unduely prominent.
    No alcoholic drinks, no foods high in salt/fat/sugar.
    Not to be shown in news, current affairs and childrens programming.
    Not allowed in BBC made programs.
    P logo must be shown at start and end of program.
  • keyser__soze
    keyser__soze Posts: 2,067
    'Nameless technician'. Hmmm doesnt sound very nice to me. But CB never struck me as a particularly nice person anyway.

    It's a joke about the product placement and having to cover up the name 'Boardman'. Hint: Boardman's not actually the one taking the photo....
    "Mummy Mummy, when will I grow up?"
    "Don't be silly son, you're a bloke, you'll never grow up"
  • natrix
    natrix Posts: 1,111
    Flamez wrote:
    But CB never struck me as a particularly nice person anyway.

    I watched Chris break the hour record at the Manchester velodrome many years ago and later on saw him celebrating with his family and friends in a private box. I recognised Magnus Backsteadt going in and asked him to get Chris to sign my ticket for me. "Come on in and ask him yourself" was the reply and Chris was happy for me, a complete stranger to join his little party. Seems like a nice guy to me :D

    My friend spotted him at the end of a race once, called him over and Chris happily leant over the barriers and signed the top tube of his bike for him.

    I seem to reacll that he lent Grame Obree an aero helemt once, when they were competing against each other.
    ~~~~~~Sustrans - Join the Movement~~~~~~
  • nic_77
    nic_77 Posts: 929
    They don't seem to be too shy about having that ZIPP wheel logo about an inch from the camera in the 'studio' shot!

    I don't mind the product placement btw, just seems inconsistent. I am a big fan of the ITV4 team (even if Phil & Paul say exactly the same thing every day). Ned's book is good too.
  • Phil_D
    Phil_D Posts: 467
    Flamez wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    'Nameless technician'. Hmmm doesnt sound very nice to me. But CB never struck me as a particularly nice person anyway.

    I think he probably just doesn't know who it is
  • alanp23
    alanp23 Posts: 696
    I am pretty sure that the nameless technician is CB. Its tongue-in-cheek.
    Top Ten finisher - PTP Tour of Britain 2016
  • keyser__soze
    keyser__soze Posts: 2,067
    alanp23, bingo!
    "Mummy Mummy, when will I grow up?"
    "Don't be silly son, you're a bloke, you'll never grow up"
  • inseine wrote:
    Here he is covering decals

    http://twitpic.com/5jk3rt

    There are two different bikes on the pic, a road and a TT. Is the TT for sale?

    Where is the TT bike?
  • lancejambo
    lancejambo Posts: 147
    ill only get a boardman when its not sold at halfords next to the rip speed crap the boy racers buy (bikesnob) or when its being used in the por peloton.

    I change my mind i wont get one thanks