Arrgghh what's the name of the bike shop near Putney?

Help, there's a fantastic road bike shop near Putney with several floors, wonderful bikes and parts but I cant for the life of me remember what it's called. Can anyone help!?
2011 Yeti ASR5 carbon: http://www.pinkbike.com/photo/5817307/
2012 Wilier Cento Uno:
http://www.pinkbike.com/photo/7134480/
Commute bike: http://www.pinkbike.com/photo/9065383/
2012 Wilier Cento Uno:
http://www.pinkbike.com/photo/7134480/
Commute bike: http://www.pinkbike.com/photo/9065383/
0
Posts
Or Prologue, WF Holdsworth, Prologue is a bit further out. The Halfords there shut down.
There are a lot more Clapham side (Lucianos) or Richmond (Action bikes etc)
http://100hillsforgeorge.blogspot.com/
http://www.12on12in12.blogspot.co.uk/