What rim suggestions?

I have an Orbea Aqua 2011 with Shimano 500 wheelset and 105 groupset (10 speed). TBH, the hubs are appalling in terms of rolling resistance. Ergo I want some new wheels.
I am thinking of Dura Ace for the hubs. Due to my current weight, probably with a 36/32 spoke set up. I use XTR on my MTB and they are brilliant.
What rims would you suggest to go with those hubs? At 18st, carbon is probably not an option for me. Further, I do not race so aero is not needed. Something strong but light please.
Budget is only an issue in terms of I want to be sensible about this, but if the product really is the canines crown jewels, perhaps I can spend the extra pennies.
Thx
I am thinking of Dura Ace for the hubs. Due to my current weight, probably with a 36/32 spoke set up. I use XTR on my MTB and they are brilliant.
What rims would you suggest to go with those hubs? At 18st, carbon is probably not an option for me. Further, I do not race so aero is not needed. Something strong but light please.
Budget is only an issue in terms of I want to be sensible about this, but if the product really is the canines crown jewels, perhaps I can spend the extra pennies.
Thx
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I usually build wheels with Mavic Open Pros or Ridga Chrina.
The Open Pros are expensive and occassionally fail at the eyelet holes
The Chrinas are slightly heavier but cheaper and last longer
If you have £275 these seem like a bargain
http://www.planet-x-bikes.co.uk/i/q/WPF ... her-wheels
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Vorsprung, thanks and am aware of that. I have XTR on my MTB, hence looking at Dura Ace for the road bike.