Team owner-sponsorship-profit question

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Comments

  • Pross
    Pross Posts: 40,479
    Been some big sponsors in the past. Deutsch Telekom is a massive company.
  • RichN95.
    RichN95. Posts: 27,150
    Pross wrote:
    Been some big sponsors in the past. Deutsch Telekom is a massive company.

    Credit Agricole are too.
    Twitter: @RichN95
  • eh
    eh Posts: 4,854
    Ideal time for BP to sponser a team and change their image, and they could dig out those old Merckx pics as well :lol:
  • Todd Sweeney
    Todd Sweeney Posts: 117
    I would say that, if judged on market cap, BSkyB are probably the biggest sponsor in cycling at the moment. They are the biggest pay TV company in Europe, and have a market cap of $18.3bn, compared to $13.3 billion for HTC. They're not yet majority owned by NewsCorp although they soon will be once Murdoch has his way! They are also multi-national, unlike many of the other sponsors.

    Rabobank and Caisse D'Epargne are also very big but I believe that they are mutuals made up of many smaller companies working together, so it's difficult to get a market cap for the entire organisation. I'm not sure how well known they are outside France and the Netherlands either.

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