Brake blocks: heel in or toe in?

All the manuals say toe in but another cyclist told me heel in so that the back edge of the pad collects the muck before the rest of the pad touches the rim. Im trying to stop the brakes squealing on carbon rims and make the braking more progressive.
Pegoretti
Colnago
Cervelo
Campagnolo
Colnago
Cervelo
Campagnolo
0
Posts
http://www.sheldonbrown.com/brandt/brake-squeal.html
Toe in has always been my solution to brake squeal. To me it also gives the brakes more 'feel'.
Heel in makes no sense at all; as mentioned above, that will collect the muck under the pad.
I just set mine up completely square.
The 'another cyclist' is talking rubbish though. To stop squeal the part of the pad nearest the front of the bike touches the rim first.