What would change? I'm not sure if anything would change. The Tour is already run on an intensely commercial basis and this has been so from the start, it was created to sell newspapers and today this has translated into the sale of TV rights.
"a powerful holding company in the sectors of defence and media" Someone here won't be happy.
ASO has always acted in its own commercial interests. Whilst the Tour de France is a national institution, it's relentlessly commercial.
ASO = Armstrong Sports Organisation? Now that would be interesting!