left hand side front brake?

Just purchased a new groupset and I thought if I am going to do it do it now. Why does the front caliper look like the cable needs to go to the left side not the right? Apart from learning to change the way you brake are there any more disadvantages, because it looks a lot neater than having the cable doubling back on itself.
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It's the way it's meant to be set up. The UK just wanted to be different.
Supposedly the rationale is so that you are using the brake brake when indicating to turn across the traffic. If you brake hard with only one hand on the bars you'll likely be off, and you can't brake very hard with the back brake.
It's illegal for a shop to sell a bike with the brakes the other way round, but OK for you to swap them after purchase. If you want a new bike set up front left so you don't have to retape the bars, you've got to buy a nearly-a-bike (no pedals or whatever), technically speaking. Presumably a LBS will ignore this, but mail order won't as you might be Trading Standards.
Both my bikes are LH front, smoother cable runs and no rub on the headtube from the rear cable.
Back in the 50s most caliper brakes were made the other way round from now. The Japanese were the first major makers to have them the present way, and they drive on the left.
Oh sod it. have them how you like. As long as you are comfortable with it it does not matter. I have front on the right as that hand is stronger and has better feel.