Cycling Sponsors
Cycling survives due to sponsors. So of the team sponsors (past or present) which have you actually given money to? (Non cycling specific brands only)
I've bought Columbia clothing**
I have some Quick Step flooring**
I used to have a Motorola phone
I have watched the Discovery Channel
I have shopped in a Systeme-U supermarket (one for the old guys)
CSC were involved in some of my office's IT
I bought a cattle branding kit from Agritubel
(One of the above is a lie)
** This denotes that cycling played a part in me buying the product.
From what I've been told I should buy some of Silence-Lotto's products - and not lottery tickets
I've bought Columbia clothing**
I have some Quick Step flooring**
I used to have a Motorola phone
I have watched the Discovery Channel
I have shopped in a Systeme-U supermarket (one for the old guys)
CSC were involved in some of my office's IT
I bought a cattle branding kit from Agritubel
(One of the above is a lie)
** This denotes that cycling played a part in me buying the product.
From what I've been told I should buy some of Silence-Lotto's products - and not lottery tickets
Twitter: @RichN95
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I have also had a Motorola phone
I have watched the Discovery Channel
I have withdrawn money from a branch of Credit Agricole
I have drank some Esta The (Giro)
I have had a T-Mobile phone
I have drank Gerolsteiner mineral water
I have drank Pepsi
I have shopped at a Casino supermarket
I own some Columbia shirts (though I was buying their stuff before they got into cycling).
Amazingly, I don't think I've ever used anything from Serramenti PVC Diquigiovanni-Androni Giocattoli...
I've used Motorola though.
I've also had a contract with Bouyges Telecom, but that was 'cos it was cheapest
I've also ridden on Kazakhstan railways
Also one lie in there...
Seriously though, I think the majority of sponsors get into cycling just because of the head of the organisation is nuts about cycling...
A few examples: In the Amgen case, people question what the hell the maker of EPO is doing sponsoring the ToC. The reality is that Kevin Sharer (Amgen's CEO) is completely bonkers about cycling...
The same goes for the old Phonak team (Valentin Chapero)
and Quickstep, Agritubel and a few others...
Do I buy the sponsors products... not entirely consciously but if I were faced with the prospect of buying a product and was presented with two options, one a "cycling" brand and the other something else, I would buy the cycling brand.
Even though some sponsors dont get into it for the advertising propospects, the increased sales would surely help their decision to sponsor a team when being quizzed in the board room :-)
www.dotcycling.com
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I think that is a good point - if it's a choice between a non-cycling brand and a cycling brand -then it's no contest - it probably makes little difference.
I've had a Motorola phone, I have a Garmin Edge 205 and Quick Step flooring. My phone contract is up and I'm thinking about getting a HTC mobile!!
I've never seen Gerolsteiner mineral water anywhere, neither any Silence anti-snoring products.
All Road/ Gravel: Trek Crockett 5
WInter: Trek Domane ALR3
MTB: Canyon Grand Canyon 8.0
Road: tbc
I've bought a Motorola chipset for my computer.
Bought Castelli clothing after hearing about them as a sponsor.
Went in to Columbia store to look for some cycling clothes to support them (but oddly, none exists).
Bought SRAM rival after hearing about Contador using them to win 2 grand tours (and trying it out).
I have the Discovery Channel but never watch it. It's shite.
I asked the sales assistant if they were going to be selling cycling kit.
Salesman said, "No".......
Like all sponsorship it's not so much about making you go and buy a product as it is just brand awareness. Although I suppose one is just supposed to lead to the other. Of course in cycling that can get very negative quickly, hence the number that have disappeared.
I've shopped at Casino
I've withdrawn money from Credit Agricole
CSC do our offices IT (badly)
I bought an ONCE scratchcard purely cos it was ONCE
@gietvangent
My uncle bought a phonak hearing aid a few years ago. They were running a competition at the time and he won a VIP trip to the Vuelta. He gave it to me. Great uncle 8)
I’ve also shopped in Halfords, and used Ever-Ready batteries, and Varta ones too.
I’ve been in a Castorama D-I-Y shop too.
I’ve had a Bosch fridge and still have Bosch tools (however, admittedly, Bosch was never a top team sponsor)
I’ve drunk Esta iced tea, and also Gerolsteiner water.
I’ve drunk coffee from Columbia (nothing to do with the present Columbia team. Café de Columbia was a sponsor in the 80s), and expresso from Saeco machines.
I’ve (albeit infrequently) eaten at McDonald’s, and tasted 7-Eleven, and I’ve also drunk Coca Cola.
I‘ve drunk Mackeson beer, and Watney’s beer (although Mackeson were never a top team sponsor. Not sure about Watney’s, it was their Belgian subsidiary which supported a Belgian team)
I’ve eaten Splendor chocolate, and Coeur de Lion camembert cheese.
I have Campagnolo components on my current bike, and also a Selle Italia saddle, Schwalbe inner tubes, Look pedals and Look cycling shoes.
I used to have Weinmann brakes on a previous bike, and also Continental tyres.
I’ve had a Raleigh bike, I’ve also had a Mercier bike, and yet another bike was made with Reynolds tubing.
I have a Ti-Raleigh cycling tricot, and a Fiat tricot, and I used to have a Santini cycling bib & hose.
I’ve had a pair of Carrera jeans, and I run in Adidas running shoes.
I’ve had a Renault car and tanked up at an Elf petrol station, and also at an Esso one, and at a Shell one.
I’ve had Continental tyres on one car, Michelin tyres on another.
I’ve some Michelin restaurant guides, and have often bought and read L’Equipe.
I’ve written with a Bic pen, and used a Bic cigarette lighter.
When I smoked, I mostly smoked Gitane.
I’ve had a Telekom account, and a Motorola phone, as well as a Motorola cycling bottle.
I’ve used the services of US Postal, and also of Credit Agricole and of Credit Lyonnais.
I’ve had a Panasonic VHS recorder and used PDM tapes and CD-discs.
I’ve heard Chris Barber play (the jazzband man sponsored a UK Cycling team once, but not a top team)
I’ve been to Merlin-Plage.
Except for being attracted to the Mercier bike, and trying Columbian coffee and Esta iced tea, I wouldn’t say that going any of these places or having any of these items came from advertising in the Tour or Giro or other race.
Isn't that something to do with the Italian Air Force ????
http://tinyurl.com/2nu7r3
Had T-Mobile and Bouygues contracts
Have an account with Credit Agricole (used to get nice stuff with the team on it)
Bought FdJ scratchcards
Drunk in plenty of PMU bars
Borrowed my brother's Polti steam cleaner to do the stairs the other day
Have had insurance with AG2R
Couldn't afford Quickstep flooring but got some from B&Q so back to Castorama again
And probably many more and, yes, many of those decisions were directly influenced by the fact that those companies sponsor/sponsored cycling. I remember pestering my parents to at least go into a La Vie Claire shop when they were sponsoring and used to display jerseys in their windows. And my son has Kickers who are owned by Zannier who set up the Z children's clothing stores
Have Shopped in a Champion supermarket.
Looked at some Quick Step flooring, but didn't buy as it was damned expensive.
Have a Garmin GPS, but bought that a long time before they sponsored cycling.
What perhaps interests me more, is the sponsorship marriages
Silense Lotto. Seem like strange bed fellows?
Gewis Balan, that was a strange marriage too, an ice cream manufacturer and a garage door maker (that's if my memory serves me correctly)
Photography, Google Earth, Route 30
http://assets.sbnation.com/assets/13737 ... medium.jpg
And before anyone makes a smart remark (but don't let me stop you), is it possible to live in the Western world and not do so?
In their case, it's PVC windows.
In retrospect it might have been better for Contador if the split had happened.
I've eaten all sorts of Linda McCartney products.
I had my picture taken outside a BigMat store in Belgium.
I've worn Carrera jeans.
I've shopped in Mercatone Uno.
I've drunk Lipton tea.
shopped in Casino and Champion supermarkets
Installed Quick Step flooring in my old house
got a T Mobile account but am about to finish it and go with someone else. (might go for HTC phone)
Used Boygues Telecom when in France
Drank Kas soft drinks
probably missed afew out.
If it comes down to a choice I'll buy the cycling sponsors product.
Never did buy a Festina watch though