What should I clean my chain with

I am newbie and really love my Ridgeback Voyage 2009 that only a few weeks old. I would like feedback on how should I clean my chain and how often and if it wet what should I clean the chain with? Please advise me.
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For the condensed version, read this:
http://www.sheldonbrown.com/brandt/chain-care.html
For the condensed, condensed, version: put some oil on it occasionally. Normal oil like you'd put in a car - there'll be some in your garage. Any other oil meant for lubricating mechanisms will do, however.
But I noticed the article is dated from 2004, and wonder if it out of date?
According to KMC you should only use soapy water if you have to and never any kind of solvent or chain cleaning device.
http://www.kmcchain.com/index.php?ln=en&fn=service
Take a look at the new Trek District bike which has a carbon fibre composite drive train and needs no lubrication. I saw it last time i was in my LBS and the owner thinks that bikes like this could be the future - especially for winter bikes.
http://www.trekbikes.com/int/en/bikes/urban/district/district/
The usual opposition to belt drive is that it is suffers losses through hysteresis that a chain and sprocket arrangement doesn't. I don't know if this is the case or not, but popularity has never registered more than a quiet blip, I suspect because of manufacturing practicalities – frames must be made with an aperture somewhere to admit the belt, and chainstays must be a limited and precise length, or many belts of different sizes must be made. Also, simply, it answers a question nobody is really asking: chains transmit power in nearly all of the world's bicycles, and they work very well. I bet that this isn't belt drives day yet.
Inside combustion engines at 10,000 rpm, and no doubt in plenty more challenging industrial applications, is where real "chain science" and "belt science" is done. Bikes are play in comparision.
I thought that a wet chain would become rusty if water is added? Maybe I am wrong here!
Are there any specific manufacturer lube should I go for?
I have just discovered that WD-40 is to be avoid at all cost!
I am now totally confused about cleaning the chain and wonder if I should not have posted my question in the first place.
+1, this is the way to do it. Messing around with additional solvents is largely a waste of time.
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Perfect.
Thanks, but what band should I go for then that all I need to know please?
and lube with finishing line dry