I buy from wiggle for convenience. their website is far and away more usable and clear than any other, the free delivery is obviously included in the cost but for the sake a few quid more it's not usually too bad. The bike shops round here are pretty dire as far as stock is concerned so it makes sense in the long run to buy online.
I just bought a new Deuter rucksack from them for £58. Ordered yesterday, delivered today. Same one in Evans costs £65, and it's been sat on the hangar in the shop for a few weeks now.
My LBS is freakin' awesome!
They will attempt to price match anything, it carries really good clothing, bike and equipment stocks. The service is excellent too. I'm very lucky!
Very rarely buy anything online any more...
I thought CRC were still fairly cheap but Wiggle seems a tad more expensive I suppose
I got my Look from J E James!