Need help and advice please

Hi guys, would appreciate your help!
I've got a Specialized Sport 09 but have recently got abit of extra cash and would love to get a S' Roubaix Elite 09 and if i sold my Sport i could afford this with it's stardard spec. I told my friend this and he reckons i would be better off upgrading my groupset from Tiagra to 105 or Ultegra and also upgrade my wheels.
What do you guys think? To improve my fitness and have a more enjoyable time would it be better to go for the Roubaix and get a carbon frame or upgrade my sport?!?
Any advice would be great!!
I've got a Specialized Sport 09 but have recently got abit of extra cash and would love to get a S' Roubaix Elite 09 and if i sold my Sport i could afford this with it's stardard spec. I told my friend this and he reckons i would be better off upgrading my groupset from Tiagra to 105 or Ultegra and also upgrade my wheels.
What do you guys think? To improve my fitness and have a more enjoyable time would it be better to go for the Roubaix and get a carbon frame or upgrade my sport?!?
Any advice would be great!!

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Posts
However, if you want a new/better bike, then just go for it - no justification needed...!
Got any links?
Summer beast; http://i497.photobucket.com/albums/rr34 ... uff015.jpg
For Stefanos have a look at this link for the sport 09
http://cart.totalfitnessbathltd.co.uk/i ... 8&parent=3
And for the Roubaix 09
http://cart.totalfitnessbathltd.co.uk/i ... 7&parent=3
And lovely though the Roubaix is, £1500 is quite a lot for a 105 equipped bike.
I'd stick with the current bike and spend on some Assos bibshorts instead.
Summer beast; http://i497.photobucket.com/albums/rr34 ... uff015.jpg
I can see everyone's point in getting good spec for your money, thanks guys.... Maybe the upgrade route is the best way to go, what do you guys reckon.
Otherwise what good bikes could you suggest arounf a grand with at leat 105 groupset??
8)
http://www.ribblecycles.co.uk/Groupsets.asp
nice set of wheels
http://www.ribblecycles.co.uk/productde ... AVIWHFR430
and you`ll be sorted
The Tiagra groupset you`ll be taking off will sell well on here or Ebay if it`s the latest STI 9 speed version
Specialized S-Works SaxoBank SL4 Tarmac Di2
That's just a start, all the above go for between £750 and 950. If you look hard you may even manage to get something with a lot of Ultegra for less than a grand
probaly sensible to upgrade but so many nice bikes our there! :shock:
i disagree with the above, new equipment and upgrades have a definite impact on fitness. Quite simply, as I am able to go faster on the bike whilst using the same effort as before, I arrive at the bottom of an incline faster, and as it takes less effort to get to the top, I find I am more likely to make the extra effort, as I will be able to crest the incline sooner, rather than before where the effort was not worth it, so I am putting more effort in, as a result, my fitness had improved.
I agree with the last comment in that it is more sensible to go for components, but complete new bikes are a wonderful folly. That said, you will get a better faster bike if you upgrade, and if you like the frame so much, why not wait until the sales and see if you can buy it then.