So.... Do people actually like Vodka?
Comments
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neeb wrote:
These 20/30 somethings are probably the same kids (grown up) that were drinking them the last time I used to go out regularly on Friday and Saturday nights in the UK...You say that. Ever been out on a Friday or Saturday night? You see an awful lot of 20/30 somethings drinking alcopops. Especially women. An awful lot.
Oh well, anything's got to be better than Stella A...
I thought alcopops and Stella were the tipple of choice for the same sort of demographic these days? The latter used to have a sort of "posh lager" image thanks to the "reassuringly expensive" tagline in the ads, but seems to have ended up in the "chavs' booze" bracket as the years have gone on, even though InBev persists with trying to market it as a luxury beer with a pseudo-rustic Franco-Belgian [1] image....
David
[1] Even though most UK consumption is brewed in South Wales just off the M4. Fact."It is not enough merely to win; others must lose." - Gore Vidal0 -
Maybe if your target market is stupid enough you can get away with marketing something as the exact opposite of what it actually is. Horrible stuff, Stella; you can tell by the uniquely chemical quality of any hangover resulting from it.... Still, it's difficult to see how the marketing would actually appeal to the average Stella drinker even if they did fall for it. Weird. Must be some sort of damage limitation to act as a counterbalance to what would otherwise be the beer image equivalent of a re-heated kebab.The latter used to have a sort of "posh lager" image thanks to the "reassuringly expensive" tagline in the ads, but seems to have ended up in the "chavs' booze" bracket as the years have gone on, even though InBev persists with trying to market it as a luxury beer with a pseudo-rustic Franco-Belgian [1] image....
Was it ever "reassuringly expensive"?0 -
neeb wrote:
Maybe if your target market is stupid enough you can get away with marketing something as the exact opposite of what it actually is. Horrible stuff, Stella; you can tell by the uniquely chemical quality of any hangover resulting from it.... Still, it's difficult to see how the marketing would actually appeal to the average Stella drinker even if they did fall for it. Weird. Must be some sort of damage limitation to act as a counterbalance to what would otherwise be the beer image equivalent of a re-heated kebab.The latter used to have a sort of "posh lager" image thanks to the "reassuringly expensive" tagline in the ads, but seems to have ended up in the "chavs' booze" bracket as the years have gone on, even though InBev persists with trying to market it as a luxury beer with a pseudo-rustic Franco-Belgian [1] image....
Was it ever "reassuringly expensive"?
And yet Peeterman wheat lager from the same Artois/InBev stable is a pleasant enough beer. Though chiefly a real-ale fan, I'm not ranting against lager as a whole (I really like Beck's Vier, for instance), just the homogenised get-smashed-fast stuff that the supermarket trade loves so much. As for b****y Carling, I made the mistake of drinking some once as it was offered as a prize (send in the Advertising Standards Authority!) in a pub quiz. Frankly, soda water has more character and taste, and just as much fizz.....
David"It is not enough merely to win; others must lose." - Gore Vidal0 -
I'm with you there. Lager always seems to fit the bill in summer, especially if the sun is still up and you are out of doors. I'm fan of Czech lagers, esp. Pilsner Urquell.Though chiefly a real-ale fan, I'm not ranting against lager as a whole (I really like Beck's Vier, for instance), just the homogenised get-smashed-fast stuff that the supermarket trade loves so much0
