Lucozade Sport (not for cyclists?)

sean65
sean65 Posts: 104
edited January 2008 in Workshop
Hi All,

I've just been clicking about on the Lucozade Sport web site and noticed that they've chosen not to use cyclists as a sport specific group, favoring rugby, gym, running, hockey, football etc.

I'm curious as to why they have not included cyclists.

Have a look for yourselves and if you can shed any light on this all the better.

http://www.lucozadeshop.co.uk/lucozades ... efault.asp

Cheers

Sean

Comments

  • giant_man
    giant_man Posts: 6,878
    Don't stress over it mate, it's just fizzy pop. I doubt if it has any energy benefits.
  • Brian B
    Brian B Posts: 2,071
    Don't stress over it mate, it's just fizzy pop. I doubt if it has any energy benefits.

    The sports version is not fizzy and quite nice tasting compared to the stuff I mix at home - but I prefer Powerade myself.
    Brian B.
  • giant_man
    giant_man Posts: 6,878
    whatever brian but like i said i can't see it being much good for you. An electrolyte recovery drink lets you recover much better imo.
  • sean65
    sean65 Posts: 104
    it's just fizzy pop. I doubt if it has any energy benefits.

    LOL. That's probally the reason why they have left us out. We just don't appreciate all the 'scientific research'0 that gone into it and refer to it as 'fizzy pop'.
  • aracer
    aracer Posts: 1,649
    According to Matthew Parris it is!

    http://www.timesonline.co.uk/tol/commen ... itted=true just in case anybody's not seen it yet (much as I hate to increase the Times hit rate - just make sure not to click through from that page!)
  • cougie
    cougie Posts: 22,512
    They used to have a cyclist in their ad on telly. I know cos it was my mate. The jammy git.

    Do they sponsor any cycling stuff now ? Or have they blown their budget on the footy and rugby ?