New 2012 Olympic Logo

Canrider · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Sadly, all of which are better than the official one, and many of which are brillant!<hr height="1" noshade id="quote"></blockquote id="quote">
Well, I'll say it: of the 11 on the BBC page, the only ones that are any good at all are both #1's and both #8's. And..

- If p1#1 had been chosen you'd be whinging that it was too plain, or that it had three different typefaces in it.
- If p1#8 had been chosen you'd be whinging that the '1' was upside down or you couldn't tell it was made up of '2012'.
- If p2#1 had been chosen you'd be whinging that you couldn't tell the '2's were also 'L's.
- If p2#8 had been chosen you'd be whinging that the Gherkin looked like a beehive hairdo or that the buildings looked like a set of ribbed condoms or something.

Frankly, the œ400k logo is the perfect logo for the Games. Gives all you English (British?) people a chance to engage in the real national sport: moaning and whinging at the bargain price of œ400,000/55million = 0.7p a head. Enjoy!

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider

andyoxon · June 2007

I think the one on p1 of BBC site is pretty good - simple but effective.

The chosen logo is just naff, and I can't see why anyone thought...yeah this is the one...

London council tax well spent so far..? [:p]

Andy

--- Beware of 'all things being equal' - because very often they are not. ---

edit typo

chuckles · June 2007

Hi,

Whenever I think about the 2012 Olympics I remember the time that my mum and dad organised my 16th birthday party, complete with the obligatory cringe inducing home-made flyers. So embarrassing!! Turned out okay in the end though.

dangerousjules · June 2007

it looks like a flourescent swastika...what was seb coe smoking when he signed that off!

dangerous jules.
all right ,lets not panic, i'll make the money by selling one of my livers. i can get by with just one right?

andyoxon · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by chuckles

Hi,

Whenever I think about the 2012 Olympics I remember the time that my mum and dad organised my 16th birthday party, complete with the obligatory cringe inducing home-made flyers. So embarrassing!! Turned out okay in the end though.
<hr height="1" noshade id="quote"></blockquote id="quote">

Just think what your parents could have produced with œ400K...[:)]

--- Beware of 'all things being equal' - because very often they are not. ---

Archcp · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by Canrider

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Sadly, all of which are better than the official one, and many of which are brillant!<hr height="1" noshade id="quote"></blockquote id="quote">
Well, I'll say it: of the 11 on the BBC page, the only ones that are any good at all are both #1's and both #8's. And..

- If p1#1 had been chosen you'd be whinging that it was too plain, or that it had three different typefaces in it.
- If p1#8 had been chosen you'd be whinging that the '1' was upside down or you couldn't tell it was made up of '2012'.
- If p2#1 had been chosen you'd be whinging that you couldn't tell the '2's were also 'L's.
- If p2#8 had been chosen you'd be whinging that the Gherkin looked like a beehive hairdo or that the buildings looked like a set of ribbed condoms or something.

Frankly, the œ400k logo is the perfect logo for the Games. Gives all you English (British?) people a chance to engage in the real national sport: moaning and whinging at the bargain price of œ400,000/55million = 0.7p a head. Enjoy!

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider
<hr height="1" noshade id="quote"></blockquote id="quote">

Jeez! You having a bad day? I don't quite get what your p1#1 stuff means, but I like number one very much. As for whinging, I just find it vaguely embarrassing that the official one is apparently the best they can come up with, and most people can't see it says 2012 until they're told, and it looks rubbish and untidy...

And I resent someone getting paid œ400,000 to design something I, or most 10 year olds could have done better after a day or so's thought, even if it apparently only costs me 0.7p. All those 0.7ps add up to money that could be better spent...

If I had a baby elephant, it could help me clean the car. If I had a car.

Archcp · June 2007

Ah, sorry, just found the second page of offerings... I like number 4 on that page(flag turning into flame) a lot...

If I had a baby elephant, it could help me clean the car. If I had a car.

Canrider · June 2007

Yeah I am, but that's not affecting my posting--I'm just being deliberately provocative. [;)]

The comments in this thread roughly equate to the comments that get made when a museum spends a boatload of cash purchasing a work of art, particularly abstract art.
Note that I'm not saying this logo is a great work of art!
We then get treated to the same tired 'I could have done that'/'I could have done better' comments. My response to this kind of comment: What's stopping you? Go on, if you could have done better, hang out your shingle as a graphic designer. That's usually when the excuses start to come out..

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider

Canrider · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">I like number 4 on that page(flag turning into flame) a lot...<hr height="1" noshade id="quote"></blockquote id="quote">
[}:)] You mean the Union flag-themed cuttlefish? [}:)]

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider

Archcp · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by Canrider

<blockquote id="quote">quote:<hr height="1" noshade id="quote">I like number 4 on that page(flag turning into flame) a lot...<hr height="1" noshade id="quote"></blockquote id="quote">
[}:)] You mean the Union flag-themed cuttlefish? [}:)]

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider
<hr height="1" noshade id="quote"></blockquote id="quote">

Ha! Yes. There should be more cuttlefish in public life.[:)] Maybe I should have a cuttlefish sig. No, no, I couldn't ditch the baby elephant now...

Hope your day wasn't too bad. I spent mine up to the elbows in muddy water - guess what, it's fieldschool post-ex again![;)]

If I had a baby elephant, it could help me clean the car. If I had a car.

billsters · June 2007

How can Seb Coe say things like "This is the vision at the very heart of our brand," without blushing?

The logo is bollocks, and I'm generally positive about the 'lympics.

Canrider · June 2007

Arch: Bwahahah--oh, wait, I spent four hours in a meeting where we only got half the agenda covered. Trade ya!

Disclosure: My favourite bid logo is the failed Quebec 2002 one.
(You havta know that the ship under sail is the city's official logo)

"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider

piedwagtail91 · June 2007

lets hope the same idiots don't design the stadium

dangerousjules · June 2007

the flashing logo has now been removed because it may cause an epileptic fit in sufferers...you could'nt make it up! MUGS!

dangerous jules.
all right ,lets not panic, i'll make the money by selling one of my livers. i can get by with just one right?

giant_man · June 2007

It cost 400,000 quid because they chose Wolff Ollins to do it that was why.

As a designer myself, I can appreciate that it took a year to complete what with so much input but I can honestly say the end result is somewhat disappointing. Certainly not the type of thing I was hoping for anyway.

SIZE IS EVERYTHING! or at least that's what my LBS tells me.

Tom753 · June 2007

...took a year to complete...WTF???!!!

And as for the logo being paid for from private sector, like all advertising and marketing the public and consumer has to pay for it in the end.

<div align="right"> My fixed bike </div id="right">

DomT · June 2007

œ400,000 for a years work from a top brand company and total worldwide rights... sounds very reasonable to me, they got themselves a bargain!

bike 1 bike 2

pgscp · June 2007

It is not the new logo at all it is a copy of the government's master plan, vague, always changing, and signifying nothing. What a load of tosh, it seems complete lunacy to have the Olympics here given how we have stirred up the mad mullahs world wide, what a target. Even more worrying on a personal note, my poor son will be in the police front line for this event, I will certainly be glad when it is all over. Hopefully without any nasty incidents.

As for the Logo Wolf Olins seem to have gone down hill on this one, perhaps the fee was beneath contempt, so the tea lady got the commission, come to think of it the logo is tea leaf shaped, must be how it came about, what a to do!

ashbyalien · June 2007

it reminds me of the graphics that used to appear in low budget videos during the 1980's.

or the coalville wheelers jersey.

www.myspace.com/sfcv2

Uncle Mort · June 2007

They said on the radio this morning that it's been pulled from the website because it 'may cause epileptic fits'

Not because it's pants then.

__________________
In his mid forties and still unusual

Clive Atton · June 2007

Apart from the crap, sorry, 'edgy' animated graphics where is the capital 'L' of 'london'. Why not go the whole hog and write 'lundin' (pronounced in yer best Frank Butcher cockney accent). Apparently this logo is aimed at the young; well, from where I'm standing (as a forty seven year old), what about the old (and older) bastards like me who are in the majority and have actually paid for this waste of space via our taxes.

I could puke.......

pgscp · June 2007

I am itching for another tour by bike in Flanders, planning to do this in September.

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by Uncle Mort

They said on the radio this morning that it's been pulled from the website because it 'may cause epileptic fits'

Not because it's pants then.

__________________
In his mid forties and still unusual
<hr height="1" noshade id="quote"></blockquote id="quote">

andyoxon · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by ashbyalien

it reminds me of the graphics that used to appear in low budget videos during the 1980's.

or the coalville wheelers jersey.

www.myspace.com/sfcv2
<hr height="1" noshade id="quote"></blockquote id="quote">

or how about this too...

http://en.wikipedia.org/wiki/Image:TiswasFlinger.jpg

Andy

--- Beware of 'all things being equal' - because very often they are not. ---

Feedingstationvolunteer · June 2007

It's absolute ****.

But you gotta love the person who mugged them off for œ400k for it, s/he gets my respect for pulling it off.[:D][:D][:D][:D][:D][:D][:D][:D][:D]

ashbyalien · June 2007

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by andyoxon

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Originally posted by ashbyalien

it reminds me of the graphics that used to appear in low budget videos during the 1980's.

or the coalville wheelers jersey.

www.myspace.com/sfcv2
<hr height="1" noshade id="quote"></blockquote id="quote">

or how about this too...

http://en.wikipedia.org/wiki/Image:TiswasFlinger.jpg

Andy

--- Beware of 'all things being equal' - because very often they are not. ---
<hr height="1" noshade id="quote"></blockquote id="quote">

lol, i remember thatª [:)]

maybe it's high art, above the comprehension of us plebians.

[:p]

www.myspace.com/sfcv2

Mark Alexander · June 2007

I can't wait to see what th t-shirt manufacturers are going to make out of this sorry excuse for an olympic logo

my elephant has more memory than my PC

Unknown · June 2007

It's Benny the Ball from Top Cat, waving!

Work out what œ400K is in terms of hours, and a roomful of chimps randomly painting and inventing shapes could have come up with that in a fraction of the time 'spent'.

Has the Olympic Delivery Authority overdosed on gullibility pills? Sets a marvellous precedent for all the other current and future contractors to make sure that œ9BN's well and truly blown to buggery.

cuddy duck · June 2007

I've been undecided on this one, but now that foghat's declared I can safely say that I think it's great.
Logo ne plus ultra.

There are 9 million bicycles in Beijing. But no cyclists: that's one thing we can be sure of....

Unknown · June 2007

For all those that don't get duff's impressively clever habitual irony, the translation is that duff knows I'm right (again!), actually agrees, and really really hates brackets clearly secretly wants to admit it.

Never mind, duff, I'm sure the day centre will have you back if you explain nicely.

andyoxon · June 2007

I've signed this...

http://www.gopetition.co.uk/petitions/c ... -logo.html

but today...

<blockquote id="quote">quote:<hr height="1" noshade id="quote">Thanks to everyone who signed the petition.

Almost 50,000 signatures speaks volumes.

I have decided to close the petition as it becomes clear that the logo is here to stay - there is little point in damaging the reputation of our Olympic Games, that was never the intention. The protest has been effectively made.
<hr height="1" noshade id="quote"></blockquote id="quote">

Seems a bit of a strange action to take at this point...slightly suspicious you might say.

Andy

--- Beware of 'all things being equal' - because very often they are not. ---

New 2012 Olympic Logo

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