TFL advert promoting cycling
http://www.youtube.com/watch?v=K1nYWIfwm7k
It's ok I guess.
Why can't we show the reality though? Car adverts have a car sweeeping round deserted mountain hairpins with a stacked bimbo.
Why not have three petrol heeads bragging about their œ30k penis extension , all being overtaken by a serene bike commuter or something?
Car ads are divorced from reality. Your œ30k car in London does an average speed of 12mph, not what the ad promised.
So- subvert the genre. Have a load of city boys joshing and bonding in the traffic jam about what their car cost. Jump cut to a smashing filly on a bike, sailing elegantly through London's traffic and getting there before anywhere else.
Cut back to city boys noticing her, a dawn of realisation creeping over their faces.
Cut back to a rear view of the smashing filly disappearing over the horizon, caption:
Cycle in London. You always get a seat.
It's ok I guess.
Why can't we show the reality though? Car adverts have a car sweeeping round deserted mountain hairpins with a stacked bimbo.
Why not have three petrol heeads bragging about their œ30k penis extension , all being overtaken by a serene bike commuter or something?
Car ads are divorced from reality. Your œ30k car in London does an average speed of 12mph, not what the ad promised.
So- subvert the genre. Have a load of city boys joshing and bonding in the traffic jam about what their car cost. Jump cut to a smashing filly on a bike, sailing elegantly through London's traffic and getting there before anywhere else.
Cut back to city boys noticing her, a dawn of realisation creeping over their faces.
Cut back to a rear view of the smashing filly disappearing over the horizon, caption:
Cycle in London. You always get a seat.
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Posts
I'd say, how about the soundtrack from the Italian Job (The Self Preservation Society song), to shots of 3 cyclists beating the traffic - legally of course, making use of cycle only lanes, ASLs, responsible filtering... Fast, pacy, exciting - but not so much so that it makes it look light you have to be an athlete - so make one a roadie in lycra, but the others 'ordinary people' one in a suit, one in jeans or a lady in a skirt...
Tagline: (in Michael Caine voice) Cycle? Hang on lads, I've had an idea....
Probably impossible due to copyright and stuff... But would be fun...
If I had a baby elephant, it could help me clean the car. If I had a car.
"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider
Although you have to remember that top of TFL's agenda is political correctness (that's why there's your token black woman smiling at the end) so they can't be seen to be doing down any particular group - motorists' lobbies would get a bee in their bonnet if they thought they were poking fun at drivers.
Besides it would be unrealistic, if a load of 'petrol-head city boys' saw a 'smashing filly' ride past on a bike, they wouldn't be likely to go 'oooh,.. you know what Tarquin, we should all get bikes then we could zip through the traffic like her!', it'd be more a case of 'phhwoaarr - check out the baps on that!'
Did anyone notice how many people there were on that bus, aswell?
CyclingIsPermittedAlongThisFootpathGenericPath
I'd say, how about the soundtrack from the Italian Job (The Self Preservation Society song), to shots of 3 cyclists beating the traffic - legally of course, making use of cycle only lanes, ASLs, responsible filtering... Fast, pacy, exciting - but not so much so that it makes it look light you have to be an athlete - so make one a roadie in lycra, but the others 'ordinary people' one in a suit, one in jeans or a lady in a skirt...
Tagline: (in Michael Caine voice) Cycle? Hang on lads, I've had an idea....
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Priceless !
How about making a demo and getting it shown on C4's Three Minute Wonder
CyclingIsPermittedAlongThisFootpathGenericPath
I've nothing against having a pop at drivers (or better still drivING) mind.
CyclingIsPermittedAlongThisFootpathGenericPath
CyclingIsPermittedAlongThisFootpathGenericPath
It's the same as jump-cutting from a cyclist riding thru a London park on the way to work to crushed, harrassed sweaty people on the tube. TFL would never endorse that!
caption:
Cycle in London. You always get a seat.<hr height="1" noshade id="quote"></blockquote id="quote"></font id="quote">
How about "Arrival of the fittest"?
Jon
<blockquote id="quote"><font size="1" face="Verdana, Arial, Helvetica" id="quote">quote:<hr height="1" noshade id="quote"><i>Originally posted by Arch</i>
I'd say, how about the soundtrack from the Italian Job (The Self Preservation Society song), to shots of 3 cyclists beating the traffic - legally of course, making use of cycle only lanes, ASLs, responsible filtering... Fast, pacy, exciting - but not so much so that it makes it look light you have to be an athlete - so make one a roadie in lycra, but the others 'ordinary people' one in a suit, one in jeans or a lady in a skirt...
Tagline: (in Michael Caine voice) Cycle? Hang on lads, I've had an idea....
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Priceless !
How about making a demo and getting it shown on C4's Three Minute Wonder
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I'm very very tempted. Maybe I'll see if I can drum up some helpers. Mind you, I don't think traffic in York gridlocks to quite the same extent as London, although we have our moments...
If I had a baby elephant, it could help me clean the car. If I had a car.
CyclingIsPermittedAlongThisFootpathGenericPath
Gillygate
Lord Mayor's Walk (in fact the whole inner ring road)
Walmgate
Lendal Bridge
Probably those intersections down at the south end past the Mount.
"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider
It's okay I guess too. Similar thoughts to you two, really. I suppose they want to make it seem fairly peaceful and relaxing to cycle, given the music, but that means they're not showing any traffic beyond the one 'cycle' beating the bus through an intersection. I don't remember seeing a single moving car in the whole spot.
"We will never win until the oil runs out or they invent hover cars - but then they may land on us." -- lardarse rider
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Yeah the lack of traffic in London reminds me of how the city looks in "28 Weeks After", either that of its dawn and nobody's up yet. Actually dawn's the best time to ride a bike.
Arch:
Gillygate
Lord Mayor's Walk (in fact the whole inner ring road)
Walmgate
Lendal Bridge
Probably those intersections down at the south end past the Mount.
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Right, ok chaps, let's get this script finalized. Here's what we've got so far. Canrider goes in a car down the inner ring road at rush hour and when he gets to a choice position in the middle of Lord Mayors Walk, whacks the hazards on and apparently suffers from 'alternator failure'. Meanwhile, Arch is about half a mile behind, on bike. Traffic is backing up. Cameraman is about 50 yards behind Canrider who is now frantically looking in his engine making it look like he's trying to fix his car, which won't start due to the fact he disconnected the starter motor from the battery surreptitiously as soon as he opened the bonnet rendering the efforts of passers by fruitless (a hidden pre-installed switch could aid with this).
Few panning shots of the now gridlocked traffic jam, the few drivers that are sticking their head out of their window to see what's going on adding to the feeling of frustration. Cut to ARch, wearing a 'breezy' smug grin, and now effortlessly zipping past what is now basically a car park at about 20mph. Few worms eye view shots of bike coming towards, passing close to, and then disappearing away from camera, to emphasise speed. Cut to an irate red-faced driver (placed) with tie dishevelled and top button undone hammering his fists on the steering wheel in annoyance, cut again to Arch and a few other cyclists disappearing merrily into the distance.
Then the motto appears on the screen: 'Cycling. You'll get there faster.' Or something cleverer to that effect.
CyclingIsPermittedAlongThisFootpathGenericPath
I thought it a bit twee, but I suspect that TfL have done their marketing research, and, in any case this is one of quite a few. Spending œ26 million promoting cycling in London is quite something.
http://www.youtube.com/watch?v=BUXzOKaWl5w
For sheer quality check out how The Dutch do it:
http://www.youtube.com/watch?v=BUXzOKaWl5w
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That's neat! Lots of ordinary people, but also fun, and I love the last scene - you think 'huh?" and then all becomes clear...
We all seem to have ideas, so if you really fancy having a go at something, look at this:
http://quickrelease.tv/?p=39
If I had a baby elephant, it could help me clean the car. If I had a car.