Survey about bike buying

zebra67
zebra67 Posts: 113
in The cake stop
I hope this is ok, for my son's Business & Enterprise homework (yr7) he needs to ask 10 people some marketing questions. I would be ever so grateful if folk had time to answer these questions (bike related!, just reply to thread). Thanks in advance.

1. What’s the most you have paid for a bicycle in the past?

2. How much would you be willing to pay for it now?

3. Where would you prefer to buy a bike — online or in a shop?

4. Where would you expect to buy a bike — online or in a shop?

5. Which place would you most likely actually notice an advert?
(for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
adverts with video games.. elsewhere?)

6. What kind of bike would you want?
(eg., MTB, road, BMX, hybrid, cyclo-cross, other?)

Comments

  • elbowloh
    elbowloh Posts: 7,078
    1. What’s the most you have paid for a bicycle in the past? About £2500 - i bought all the bits separately and built up myself

    2. How much would you be willing to pay for it now? - £3000 max

    3. Where would you prefer to buy a bike — online or in a shop? I'd buy parts online if was to build again, a whole bike in a shop

    4. Where would you expect to buy a bike — online or in a shop? Shop

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
    adverts with video games.. elsewhere?) - i don't tend to take much notice of adverts online or tv. However, if i was looking for a new bike, i do buy bike magazines and look at adverts in there

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?) - road, with disc brakes.
    Felt F1 2014
    Felt Z6 2012
    Red Arthur Caygill steel frame
    Tall....
    www.seewildlife.co.uk
  • rick_chasey
    rick_chasey Posts: 72,585
    edited February 2020
    1. What’s the most you have paid for a bicycle in the past? £1600

    2. How much would you be willing to pay for it now? £500 (though that's because of my own finances - 2 years ago it'd be as high as £3000)

    3. Where would you prefer to buy a bike — online or in a shop? Shop if price isn't a factor

    4. Where would you expect to buy a bike — online or in a shop? online

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
    adverts with video games.. elsewhere?)     - mainly which bikes are ridden by professional riders. That aside, I always notice the bikes advertised on the back of the procycling magazine

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?    ) Road. I'm not into novelty sports.
    _
  • Longshot
    Longshot Posts: 940


    1. What’s the most you have paid for a bicycle in the past? £1,700

    2. How much would you be willing to pay for it now? ~£2,500

    3. Where would you prefer to buy a bike — online or in a shop? Shop

    4. Where would you expect to buy a bike — online or in a shop? Online

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
    adverts with video games.. elsewhere?) I'm not sure I pay much attention to any of them any more. Maybe Instagram as I tend to visit that more.

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?) Road

    You can fool some of the people all of the time. Concentrate on those people.
  • thistle_
    thistle_ Posts: 7,143
    1. What’s the most you have paid for a bicycle in the past? £1100

    2. How much would you be willing to pay for it now? Same bike? £800. Different bike £1500

    3. Where would you prefer to buy a bike — online or in a shop? Shop

    4. Where would you expect to buy a bike — online or in a shop? Shop

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
    adverts with video games.. elsewhere?) Facebook but don't really pay attention to adverts.

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?) MTB or cross bike next I think
  • denis992
    denis992 Posts: 65
    1. What’s the most you have paid for a bicycle in the past? £1700
    2. How much would you be willing to pay for it now? £1700
    3. Where would you prefer to buy a bike — online or in a shop? Shop
    4. Where would you expect to buy a bike — online or in a shop? Online
    5. Which place would you most likely actually notice an advert? Facebook
    6. What kind of bike would you want? Road
  • zebra67
    zebra67 Posts: 113
    Oh wow, thanks for so many answers! Any more still welcome, too. Mega-cheers.
  • ballysmate
    ballysmate Posts: 15,921
    1. What’s the most you have paid for a bicycle in the past? £1300
    2. How much would you be willing to pay for it now? £1500
    3. Where would you prefer to buy a bike — online or in a shop? Shop
    4. Where would you expect to buy a bike — online or in a shop? Shop
    5. Which place would you most likely actually notice an advert? Online adverts. Don't do social media.
    6. What kind of bike would you want? Road
  • Wheelspinner
    Wheelspinner Posts: 6,560
    zebra67 said:


    1. What’s the most you have paid for a bicycle in the past? Approx 6,900 GBP

    2. How much would you be willing to pay for it now? Probably less than 3,000 GBP. I'm (much) older and fatter so no point.

    3. Where would you prefer to buy a bike — online or in a shop? Shop if I could find one with an owner/salesperson/mechanic I could trust. Not easy these days

    4. Where would you expect to buy a bike — online or in a shop? Online. I build my own up most of the time anyway.

    5. Which place would you most likely actually notice an advert? Email notification mainly, not so much websites. Shop window of the few LBS I pass on regular basis.

    6. What kind of bike would you want? MTB, Gravel now.

    Open One+ BMC TE29 Seven 622SL On One Scandal Cervelo RS
  • wolfsbane2k
    wolfsbane2k Posts: 3,056
    edited February 2020
    1) What’s the most you have paid for a bicycle in the past? £1000

    2. How much would you be willing to pay for it now? £1000 (Assuming same bike. I'd consider spending £5K for a different bike - see below)

    3. Where would you prefer to buy a bike — online or in a shop? Shop

    4. Where would you expect to buy a bike — online or in a shop? Shop

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit adverts with video games.. elsewhere?) Cycle Forums, cycle review sites, Cycling UK magazine.

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?) 2 wheeled Long John style Electric Cargo Bike ( eg Urban Arrow, LarryVsHarry Bullit, )
    Intent on Cycling Commuting on a budget, but keep on breaking/crashing/finding nice stuff to buy.
    Bike 1 (Broken) - Bike 2(Borked) - Bike 3(broken spokes) - Bike 4( Needs Work) - Bike 5 (in bits) - Bike 6* ...
  • laurentian
    laurentian Posts: 2,385

    1. What’s the most you have paid for a bicycle in the past? £1,700

    2. How much would you be willing to pay for it now? ~£2,300

    3. Where would you prefer to buy a bike — online or in a shop? Shop

    4. Where would you expect to buy a bike — online or in a shop? Shop

    5. Which place would you most likely actually notice an advert?
    (for example Facebook, Twitter, snapchat, instagram, youtube, TV, billboards, sides of buses, reddit
    adverts with video games.. elsewhere?) Online or Facebook

    6. What kind of bike would you want?
    (eg., MTB, road, BMX, hybrid, cyclo-cross, other?) Road
    Wilier Izoard XP

Categories