Something bad is coming........

bendertherobot
bendertherobot Posts: 11,684
edited December 2017 in Commuting chat
According to Carlton Reid on twitter.

https://twitter.com/carltonreid/status/ ... 7451867139

My money is on compulsory something, given the cycling advocates reference.....UK wide.

MSM involvement suggests something quite significant. Good bits? Perhaps presumed liability in return for the safety gear.
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Comments

  • fat daddy
    fat daddy Posts: 2,605
    I hope its compulsory baggy clothes in public places :D
  • jgsi
    jgsi Posts: 5,062
    Walking like a duck is banned?
  • mattsaw
    mattsaw Posts: 907
    Some good bits, some truly awful bits. MSM will major on the awful bits. It's going to be a torrid tomorrow.

    I read that as it's stats/analysis related?

    Legislation wouldn't be announced via an embargoed media release right?
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  • bendertherobot
    bendertherobot Posts: 11,684
    Mattsaw wrote:
    Some good bits, some truly awful bits. MSM will major on the awful bits. It's going to be a torrid tomorrow.

    I read that as it's stats/analysis related?

    Legislation wouldn't be announced via an embargoed media release right?

    Plans for legislation might be. The Government has been quite keen on embargo announcements recently, even when they're of little substance.
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  • bendertherobot
    bendertherobot Posts: 11,684
    It's a bit messy as, if it were helmets for example, road safety is partially or fully devolved. But you could dress it up as other things. Sentencing could be newsworthy in the MSM but I don't think that affects the industry.
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  • fat daddy
    fat daddy Posts: 2,605
    Mattsaw wrote:
    I read that as it's stats/analysis related??

    :? you are only allowed to jump 3 sets of lights a day ?
  • roubaixmb
    roubaixmb Posts: 182
    bendertherobot wrote:
    According to Carlton Reid on twitter.

    https://twitter.com/carltonreid/status/ ... 7451867139

    My money is on compulsory something, given the cycling advocates reference.....UK wide.

    MSM involvement suggests something quite significant. Good bits? Perhaps presumed liability in return for the safety gear.

    Presumed liability would be a massive shift - not just affecting cyclists. My money is on a promise of money for infrastructure investment which will never come and compulsory helmets....
  • bendertherobot
    bendertherobot Posts: 11,684
    RoubaixMB wrote:
    bendertherobot wrote:
    According to Carlton Reid on twitter.

    https://twitter.com/carltonreid/status/ ... 7451867139

    My money is on compulsory something, given the cycling advocates reference.....UK wide.

    MSM involvement suggests something quite significant. Good bits? Perhaps presumed liability in return for the safety gear.

    Presumed liability would be a massive shift - not just affecting cyclists. My money is on a promise of money for infrastructure investment which will never come and compulsory helmets....

    Carlton is 'spitting blood.' So it all sounds rather worrying. Even the 'some good bits' doesn't sound like much of a return.
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  • roubaixmb
    roubaixmb Posts: 182
    bendertherobot wrote:

    Carlton is 'spitting blood.' So it all sounds rather worrying. Even the 'some good bits' doesn't sound like much of a return.

    If I had the time I'd look back through his timeline to see what really boils his p1ss....
  • mattsaw
    mattsaw Posts: 907
    fat daddy wrote:
    Mattsaw wrote:
    I read that as it's stats/analysis related??

    :? you are only allowed to jump 3 sets of lights a day ?

    That few? :lol:

    I was thinking in terms of accident statistics, very easy for the MSM to spin how they wish.

    Funding is also a good shout and ties in with the Brexit/austerity agenda. Add cancer into the mix and it would be a DM perfect storm of everything they hate.
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  • bendertherobot
    bendertherobot Posts: 11,684
    Still not sure how statistics would be bad for the industry and advocates. Only advocates, one would imagine.
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  • surrey_commuter
    surrey_commuter Posts: 18,866
    fat daddy wrote:
    Mattsaw wrote:
    I read that as it's stats/analysis related??

    :? you are only allowed to jump 3 sets of lights a day ?

    would never work - surely it should be allowed to jump a % of the lights you encounter?

    should you be allowed to sell your quota?
  • awavey
    awavey Posts: 2,368
    http://www.bikebiz.com/news/read/halfor ... sts/022026

    Halfrauds carries out motorcentric survey with yougov and have published some rubbishy "Share the Road" report on the back of it with nonsense such as 59% agree there should be numberplates for cyclists etc etc.

    but Carlton has pointed out the MSM are picking it up as Halfrauds want license plates for cyclists, and they sell bikes so they must be right. :?
  • qube
    qube Posts: 1,899
    Company that sells number plates wants to sell more number plates.

    Wow. Next!
  • DrLex
    DrLex Posts: 2,142
    Hmmm- think I’ll advise my company to rethink their use of Halfords as C2W provider.
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  • bendertherobot
    bendertherobot Posts: 11,684
    Ffs Carlton
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  • bendertherobot
    bendertherobot Posts: 11,684
    It's a very very poor survey idea, a poor PR idea, but, frankly, nothing in there is all that surprising.
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  • N0bodyOfTheGoat
    N0bodyOfTheGoat Posts: 5,842
    What a silly little survey!
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  • roubaixmb
    roubaixmb Posts: 182
    bendertherobot wrote:
    Ffs Carlton

    This
  • jgsi
    jgsi Posts: 5,062
    What a crock of sh it all round.
  • rick_chasey
    rick_chasey Posts: 72,574
    Haha.

    This will have come from the PR provider and been signed off, before you keep your opprobrium for Halfords. They'll have come up with the idea, costed it, gone to Yougov, created the survey with them, received the feedback, interpreted it, and eventually drawn up a press release.

    Hopefully the PR provider forgot that Halfords also sell a bunch of bikes.

    Edit: Z PR.

    Time for some googling.
    _
  • mattsaw
    mattsaw Posts: 907
    Did Carlton just out click-bait Halfords with their own story?
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  • Walls82
    Walls82 Posts: 126
    Well next time he has the scoop on an actually interesting story no-one is going to believe him.
  • sloppyschleckonds
    sloppyschleckonds Posts: 8,019
    bendertherobot wrote:
    Ffs Carlton

    WAC
    I'm sorry you don't believe in miracles
  • bendertherobot
    bendertherobot Posts: 11,684
    Walls82 wrote:
    Well next time he has the scoop on an actually interesting story no-one is going to believe him.

    Indeed. Thing is much of what our Government has done recently has had a midnight embargo. This was just rubbish. And he's worked up about something that we all knew. That the figures are that low surprises me.
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  • prowlbass
    prowlbass Posts: 159
    Rick Chasey wrote:
    Haha.

    This will have come from the PR provider and been signed off, before you keep your opprobrium for Halfords. They'll have come up with the idea, costed it, gone to Yougov, created the survey with them, received the feedback, interpreted it, and eventually drawn up a press release.

    Hopefully the PR provider forgot that Halfords also sell a bunch of bikes.

    Edit: Z PR.

    Time for some googling.

    Yes, this will entirely be ZPR - best I can tell a very small team, lacking in diversity (assuming the team photo on Twitter is up to date https://twitter.com/zprsoho?lang=en), so probably no sensible voice chiming in with 'are we sure about this?' or any regular cyclists on the team.

    ZPR claim they create campaigns that are 'Sh*t hot' (really!), so I suspect they've thought solely about scoring column inches with stats they know the press will enjoy... rather than thinking about Halfords customers or bottom line. It's incredibly easy to get a survey to give you the results you want - at my agency we give our research team the headlines we're looking for and they engineer the questions to suit. The survey will have been utter tripe - most PR surveys are TBH.

    Doesn't exonerate Halfords, but ZPR really screwed the pooch - it's lazy PR, but no doubt their KPIs are coverage based, so they'll spin it as a win. Looks like they didn't even bother spending 5 minutes googling 'share the road' or doing some social listening to see how ill conceived the whole thing was even down to the name.
  • daniel_b
    daniel_b Posts: 11,577
    edited October 2017
    JGSI wrote:
    What a crock of sh it all round.

    That was the exact sentence that sprung to mind whilst I read the end of page 1.

    Don't think this will endear Halfords to many (And that is who the general public will see this coming from) - in my local shop (Large) they have bought the bike section downstairs, and it is huge, whilst the car bit has been shoved upstairs and is half the size it was.

    I think ZPR need to remove the 'hot' from their claims, then they will be on the money.
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  • bendertherobot
    bendertherobot Posts: 11,684
    @prowlbass, precisely, and I don't see Carlton getting to the bottom of how much they had free reign here. Albeit that it was signed off, clearly.
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  • timbo_tim
    timbo_tim Posts: 199

    Yes, this will entirely be ZPR - best I can tell a very small team, lacking in diversity (assuming the team photo on Twitter is up to date https://twitter.com/zprsoho?lang=en), so probably no sensible voice chiming in with 'are we sure about this?' or any regular cyclists on the team.

    no regular cyclists? their tw@t feed begs to differ with team member Holly displaying the depth of their knowledge about cycling / sharing the road!
    https://twitter.com/ZPRSoho/status/914878357673783297
  • rick_chasey
    rick_chasey Posts: 72,574
    In fairness, I've known many a PR person have to put together a sh!tty survey for a release because someone somewhere thought it was a good idea.
    _

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