Anyone done the Wiggle Mendip ride?

I did the longer route in 2011. It was a good but very challenging route. Cheddar Gorge was the highlight climb but I found it relatively easy once the very steepest part was done at the bottom and the description in the 100 Greatest Climbs book was accurate. After Cheddar Gorge there was a long stretch on a large flat area (don't know the name as I did it whilst on holiday in the area) which I fair sped along with some help from another rider but after that there was a monster 18%+ climb that almost finished me at about 55-60 miles. Although the route flattened off to the finish there was a tiny little ascent about 5 miles from the end that snuck up to about 16% and for the first time ever I had to stop and walk about 100yds from the summit (the shame!)

The route was well signed, good feedstops and up to the normal Wiggle Sportive standard. Assuming its not changed I'd do it again if I was in the area