Celebrity endorsements do they work for you?

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  • pinno
    pinno Posts: 52,264
    Pinno wrote:
    I'm struggling to think of anything I own that has an endorsement, apart from my razor blades.

    But I guess that's how it's supposed to work.

    I'd have thought a lot of your cycling gear is "endorsed" in some way or another.

    I buy all the gear you endorse :wink:

    I know, f*cking expensive innit? If I met Bender, i'd have to bop him in the mouth.

    Come over here and say that. :twisted: :lol:

    I'll see you around the back of Gregg's at 9am sharp.
    seanoconn - gruagach craic!
  • dinyull
    dinyull Posts: 2,979
    Stealth advertising works best for me. I remember seeing the likes of The Rock & Stone Cold constantly wearing Under Armour at least 10 years ago, but I never saw a UA advert.

    I tried UA based solely on that, and I liked it and still buy it today. And I do feel it's a prestige brand as it's what The Rock wears. And I feel a bit cool by association when I wear it.

    I'd never pay full price though, all my stuff has been lucky hits at outlet stores or TK max - I'm a cheapskate above all else :)

    Is your daily attire unbuttoned silk shirts and joggers or pants and leather waistcoats?
  • Dinyull wrote:
    Stealth advertising works best for me. I remember seeing the likes of The Rock & Stone Cold constantly wearing Under Armour at least 10 years ago, but I never saw a UA advert.

    I tried UA based solely on that, and I liked it and still buy it today. And I do feel it's a prestige brand as it's what The Rock wears. And I feel a bit cool by association when I wear it.

    I'd never pay full price though, all my stuff has been lucky hits at outlet stores or TK max - I'm a cheapskate above all else :)

    Is your daily attire unbuttoned silk shirts and joggers or pants and leather waistcoats?

    In the early 00's it was. I don't even want to think about the 90's when I was a Brutus 'The Barber' Beefcake fan, walking about with a mullet, bow tie and set a gardening shears :D
  • dinyull
    dinyull Posts: 2,979
    Haha :lol:
  • kingstongraham
    kingstongraham Posts: 28,061
    I hope James Bond gets his Tom Ford clobber as part of an endorsement deal, otherwise someone should be looking into the amount of money wasted by a government employee.
  • veronese68
    veronese68 Posts: 27,800
    Rolf F wrote:
    Advertising doesn't really work on me full stop.

    I'm interested as to how you know this?
    Many years ago, before we were married, we were at a party and a bloke was trying to chat up my Mrs. I was listening in at a slight distance in case I felt the need to step in. When she told him she was in marketing he told her it was a dying business as modern consumers are too clever to fall for it. He said this without a hint of irony whilst drinking a bottle of Fosters Ice. She asked why he was drinking that particular brand, he said how good it was. She laughed in his face saying it was crap beer and asking if he liked skiing kangaroos. At this point I thought she could hold her own and left her to it.
  • dinyull
    dinyull Posts: 2,979
    Veronese68 wrote:
    Rolf F wrote:
    Advertising doesn't really work on me full stop.

    I'm interested as to how you know this?
    Many years ago, before we were married, we were at a party and a bloke was trying to chat up my Mrs. I was listening in at a slight distance in case I felt the need to step in. When she told him she was in marketing he told her it was a dying business as modern consumers are too clever to fall for it. He said this without a hint of irony whilst drinking a bottle of Fosters Ice. She asked why he was drinking that particular brand, he said how good it was. She laughed in his face saying it was crap beer and asking if he liked skiing kangaroos. At this point I thought she could hold her own and left her to it.

    But.....

    He might no be a beer connoisseur/snob and might have actually liked it.

    When I first started drinking, I used to drink Fosters. Not because it was the best, or had an advert that stuck in my mind but simply because the working mans club I drank in sold either Fosters or Carling and Fosters tasted better to me.

    I drank Fosters for years simply because of that - I was accustomed to the taste and happy.

    That's not to say advertising doesn't work, of course it does.
  • motogull
    motogull Posts: 325
    Can I just add that anyone involved in the super slowing down of 'pop' songs for an advert can FOAD in my opinion.
  • Garry H
    Garry H Posts: 6,639
    Dinyull wrote:

    But.....

    He might no be a beer connoisseur/snob and might have actually liked it.

    When I first started drinking, I used to drink Fosters. Not because it was the best, or had an advert that stuck in my mind but simply because the working mans club I drank in sold either Fosters or Carling and Fosters tasted better to me.

    I drank Fosters for years simply because of that - I was accustomed to the taste and happy.

    That's not to say advertising doesn't work, of course it does.

    You had a shite frame of reference though; Carling. It's like asking: "What's nicest; a turd or a glass of urine?"
  • rolf_f
    rolf_f Posts: 16,015
    Rolf F wrote:
    Advertising doesn't really work on me full stop.

    I'm interested as to how you know this?

    Good question! Of course, it is hard to be sure how you are affected by things subliminally but - here is my evidence!

    1) I can almost never remember what television adverts are actually for!
    2) I hate tv ads and generally go out of the room or fast forward them or change channels to avoid them
    3) I simply don't understand the logic. It's not an independent opinion so how does it have any value at all?

    The latest purchase I've made is a load of Fujifilm camera equipment. I don't think I have seen any advertising for them. I bought this stuff because after trawling the internet I found they have a reputation for quality (based on magazine articles and independent internet knowledge) you can rarely get anymore and I like the manual controls and lack of touchscreen. I've gone through a process or working out why I would like to buy it rather than letting the manufacturer tell me why I should buy it - which makes sense given the manufacturer has no idea of what I like, what I don't like and what I need.

    I recall once a few years ago I did see an advert for a product that I didn't know existed and I think I did buy it (not sure though) - and I think I did buy the advertisers version of it as it seemed only reasonable and the product was something cheap that wasn't worth detailed research. So I'd concede that under that circumstance I might be affected by advertising but that's a pretty rare occurrence and I can't think of any other circumstance where it has happened.

    The counter is that occasionally I am affected by advertising in that if an advert really irritates me I make a point of not buying that product (though chances are those are the companies I don't use anyway).
    Faster than a tent.......
  • rjsterry
    rjsterry Posts: 29,475
    Rolf, advertising is targeted; only some of it will be targeted at you. There's also far more to it than TV ad breaks and billboards. All those reviews you read, are managed by the respective companies' marketing departments. The only reason you know the Fujifilm equipment exists is because it has been advertised to you and to all the people in the supply chain you bought it from as well as all those independent reviewers.
    1985 Mercian King of Mercia - work in progress (Hah! Who am I kidding?)
    Pinnacle Monzonite

    Part of the anti-growth coalition
  • rolf_f
    rolf_f Posts: 16,015
    rjsterry wrote:
    Rolf, advertising is targeted; only some of it will be targeted at you. There's also far more to it than TV ad breaks and billboards. All those reviews you read, are managed by the respective companies' marketing departments. The only reason you know the Fujifilm equipment exists is because it has been advertised to you and to all the people in the supply chain you bought it from as well as all those independent reviewers.

    No, I don't think that all those reviews I have read are managed by marketing departments - there are independent opinions and I can read through those and see if they match the more formal reviews. They are reviews such as people write on here - I've given plenty of feedback on stuff I have bought and no marketing department had any input into my opinion.

    The point is that I can look at the facts - of all the manufacturers if I like. The advertising does not come into it. Most of it is down to spec and functionality. And finally me holding the object in my hands and trying it out.

    At no point has advertising influenced me in this process - yes, you may be right that the object may not have existed without the advertising. But that is a different thing to saying that the advertising itself influences my choice. It does not.

    To me there is no logic in advertising. Unless you have a matching set of adverts for competing products giving the same basic information then what is the point? They don't tell you anything meaningful. I'm not going to buy a shopping trolley family hatchback because a hot chick is good at freeclimbing or being cgi'd freeclimbing. (there you go, one I do remember - possibly it is a Honda advert. I remember it because of the adverts utter stupidity! I won't be buying one as my 32 year old Saab is perfectly suited to my needs and probably more reliable. But I accept I'll miss out on the hot freeclimbing chick).

    Anyone targeting advertising at me is wasting their money but I'd love to see them try!
    Faster than a tent.......
  • pinno
    pinno Posts: 52,264
    Waaaaaaaaaaay off topic:

    @RJSterry - can you answer my PM please? :D
    @Rolf - You don't want a Minolta SRT101 with zoom lens do you? Circa (1979) in perfect working order. PM me.
    seanoconn - gruagach craic!
  • rolf_f
    rolf_f Posts: 16,015
    Pinno wrote:
    Waaaaaaaaaaay off topic:

    @RJSterry - can you answer my PM please? :D
    @Rolf - You don't want a Minolta SRT101 with zoom lens do you? Circa (1979) in perfect working order. PM me.

    Lol. And the funny thing is that one of the things I like most about my Fuji XT2 is how much like my old Minolta X500 it feels!
    Faster than a tent.......
  • pinno
    pinno Posts: 52,264
    Rolf F wrote:
    Pinno wrote:
    Waaaaaaaaaaay off topic:

    @RJSterry - can you answer my PM please? :D
    @Rolf - You don't want a Minolta SRT101 with zoom lens do you? Circa (1979) in perfect working order. PM me.

    Lol. And the funny thing is that one of the things I like most about my Fuji XT2 is how much like my old Minolta X500 it feels!

    I was serious! :shock:
    seanoconn - gruagach craic!
  • rolf_f
    rolf_f Posts: 16,015
    Pinno wrote:
    Rolf F wrote:
    Pinno wrote:
    Waaaaaaaaaaay off topic:

    @RJSterry - can you answer my PM please? :D
    @Rolf - You don't want a Minolta SRT101 with zoom lens do you? Circa (1979) in perfect working order. PM me.

    Lol. And the funny thing is that one of the things I like most about my Fuji XT2 is how much like my old Minolta X500 it feels!

    I was serious! :shock:

    Oops, sorry! I just looked that up - rather a nice camera I think. Still appear to have value too. I probably have too much stuff already though but I do keep thinking I should try film again though. I wish I knew where I'd put the X500 (and the late model X300 I got in New York in 2001).
    Faster than a tent.......
  • rjsterry
    rjsterry Posts: 29,475
    Rolf, the magazine reviews and the publicity of new products are managed and coordinated by the marketing departments. There is some independence but the magazines rely on the manufacturers and their marketing departments for content so they can't afford to be too honest. Without this, all the private individuals who formally or informally review products would not even know they existed, so consumers would never hear about them. If someone makes a bit of a name for themselves reviewing X, then manufacturers of X will get in touch and offer them new versions of X for 'independent' review. Now that review might have a few warts, but it's another bit of almost free advertising, getting the name out there and boosting brand recognition. Maybe you wouldn't call that advertising, but it's all part of the game.

    To answer your other point, people aren't quite as different as they like to think. Marketing companies build up very detailed statistics on what other common factors link buyers of a given product. It's one of the tools that was used to target campaign material to potential Leave voters. TV adverts are tailored to the audiences of particular shows.

    That said, there are still plenty of companies opting for a blanket approach to save the bother of picking out the target audience and from the general population.
    1985 Mercian King of Mercia - work in progress (Hah! Who am I kidding?)
    Pinnacle Monzonite

    Part of the anti-growth coalition
  • pinno
    pinno Posts: 52,264
    ...but Rolf levitates through life.
    seanoconn - gruagach craic!
  • rolf_f
    rolf_f Posts: 16,015
    rjsterry wrote:
    Rolf, the magazine reviews and the publicity of new products are managed and coordinated by the marketing departments. There is some independence but the magazines rely on the manufacturers and their marketing departments for content so they can't afford to be too honest. Without this, all the private individuals who formally or informally review products would not even know they existed, so consumers would never hear about them. If someone makes a bit of a name for themselves reviewing X, then manufacturers of X will get in touch and offer them new versions of X for 'independent' review. Now that review might have a few warts, but it's another bit of almost free advertising, getting the name out there and boosting brand recognition. Maybe you wouldn't call that advertising, but it's all part of the game.

    To answer your other point, people aren't quite as different as they like to think. Marketing companies build up very detailed statistics on what other common factors link buyers of a given product. It's one of the tools that was used to target campaign material to potential Leave voters. TV adverts are tailored to the audiences of particular shows.

    That said, there are still plenty of companies opting for a blanket approach to save the bother of picking out the target audience and from the general population.

    Capitalism doesn't work without advertising - I don't disagree that it affects me; many things I own would not have been made without it; but once you have a selection of made objects infront of you the issue then is how to choose the one that works best for you. And to make that choice based on adverts makes no sense to me.

    You could argue that the advertisements are cleverer than I think and that they get me somehow subconsciously - but I doubt that. I think adverts are very rarely clever in that respect. Mostly they are very stupid. I recall one billboard ad for a new Samsung phone. The only thing they could come up with as a reason to buy it was that the screen was a couple of mm wider than the previous. To me that just said they'd wasted a fortune in natural resources to re-engineer something that was either perfectly good before or was as rubbish as the replacement! It made me less likely to purchase a Samsung product if anything so maybe the advertising company was actually owned by a competitor. Now that would be clever!
    Faster than a tent.......