Forum home Road cycling forum The cake stop

I believe in you....

rolf_frolf_f Posts: 16,015
edited December 2013 in The cake stop
Here it is below - I'd imagine they are almost impossible to miss being plastered all over Leeds at least. Now whilst I can see that this might work in the States, I can't see how anyone over here is going to start buying chemical tooth rot on the grounds of this ad campaign. Surely here we aren't going to be influenced by a creepy looking computer generated plastic Santa wearing heavy make-up and gloss red lipstick whilst stood infront of a couple of very American looking trucks. And why now anyway? I get all the Famous Grouse ads, the Gordons gin ads, the Baileys ads - these are all drinks that many of us ignore all year and suddenly need a gentle push to remind us that we quite like them and Christmas is a good time to drink them. But Coke? Does anyone think - oh wow, I've come over all festive so what I need is some American flavoured battery acid?

And while I'm having a festive moan - Samsung (I think) can bog off too. The latest huge billboard encouraging me to 'upgrade to a bigger screen this Christmas' - why the hell would I stick with the same company if their previous model was so censored that it is worth me upgrading just for a bigger screen?

B'ah, humbug......

11151972233_8f349aeb1e_o.jpg
Faster than a tent.......

Posts

  • I hear you, but after working for many a year in brand and marketing agencies the precious types that are Creative Director's would tell you it's not necessarily to get joe public to buy more coke (although ultimately it is); it's more about reinforcing the brand and what it stands for.

    Even though Coca Cola are one of the most recognised brands on the planet they have always spent huge sums (I'm talking about the GDP of some small developing countries) on saying how great they are and why drinking coke is a lifestyle choice. I'm not taken in by this stuff that they and McDoggells et al spout out though. When first saw the long TV ad for Coke earlier this year that talked about its 'health benefits' I thought it was some sort of spoof, then thought 'oh dear' once I realised it wasn't.
    Reporter: "What's your prediction for the fight?"
    Clubber Lang: "Prediction?"
    Reporter: "Yes. Prediction"
    Clubber Lang: "....Pain!!!"
  • davieseedaviesee Posts: 6,473
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............
    None of the above should be taken seriously, and certainly not personally.
  • team47bteam47b Posts: 6,424
    daviesee wrote:
    Just another piece of useless information.............

    There are many versions of songs titled 'I believe in you", this is a lyric from one of them...

    I never believed in fairy tales, tho sometimes I wish I could,
    I never believed that golden slippers could ever find the perfect foot.
    I never believed in magic, or that wishes could come true,
    etc etc bla bla
    I believe in you
    my isetta is a 300cc bike
  • It's the only time of year I might buy or drink it :lol:

    Cue 4 Yorkshiremen sketch...

    When I were a lad, fizzy pop was seen as a treat. There would be some at Xmas. Or during the summer, if we were at the pub with dad, a bottle of coke whilst we waited outside. I know some people seem to live on the stuff, but even some 30+ years later it still is a rare occasion when I drink it.
    Ecrasez l’infame
  • ai_1ai_1 Posts: 3,060
    It's the only time of year I might buy or drink it :lol:.....
    ......I know some people seem to live on the stuff, but even some 30+ years later it still is a rare occasion when I drink it.
    Me too, might have some when socialising for a break from alcohol.
    No harm staying away from fizzy drinks. It's not exactly healthy stuff and the diet versions are quite possibly worse.
    Scary that some people treat it like it was milk or water. In fact I've known someone who drank a couple of litres a day. Most people wouldn't drink that much water, milk, tea & coffee combined! It's clearly addictive.
  • seanoconnseanoconn Posts: 6,733
    I'm sold. Best drink in the world bar none. Does censored all to quench your thirst but boy does it taste good, ice cold when you're thirsty :D
    Pinno, מלך אידיוט וחרא מכונאי
  • Pffft... and you lot think you are cyclists???

    Old racer secret, keep a bidon filled with Coke for the late stages of a long day on the bike. It will be flat and warm by then, but that made it easier to swallow, and the sugar hit was probably responsible for a few winning sprint kicks.
    Open O-1.0 Open One+ BMC TE29 Titus Racer X Ti Giant MCM One Cannondale Prophet Lefty Cannondale Super V SL Cove Handjob Cervelo RS
  • the holidays are coming coke adverts are classic signs of christmas. carry on and its a fine drink, all though im a pepsi or rc man myself usually, unless im after something fizzier
  • Daz555Daz555 Posts: 4,040
    daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............
    ...another piece of recycled urban myth. It is simply not true.
    You only need two tools: WD40 and Duck Tape.
    If it doesn't move and should, use the WD40.
    If it shouldn't move and does, use the tape.
  • ai_1ai_1 Posts: 3,060
    Daz555 wrote:
    daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............
    ...another piece of recycled urban myth. It is simply not true.
    It is true to say Santa was usually depicted in green prior to the last century. Coca Cola didn't create the red Santa but they did play a significant role in reinforcing this image throughout the 20th century.
  • daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............

    That is incorrect, but a common misconception.... :wink:
    The use of red by Coca Cola just helped it become the standard colour.

    Prior to Coca Cola using Santa in their adverts, the suit had mainly been Tan in colour, but also red or green. Thomas Nast was the first person to use red as the dominate colour in his work depicting Santa Claus for Harper's Weekly.
  • pblakeneypblakeney Posts: 14,170
    Daz555 wrote:
    daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............
    ...another piece of recycled urban myth. It is simply not true.
    Quite correct. I really do wish people would stop perpetrating nonsense such as this.
    Here are a couple of links to verify the myth.
    http://news.bbc.co.uk/1/hi/magazine/7152054.stm
    http://www.google.co.uk/search?q=saint+ ... 15&bih=563
    The above may be fact, or fiction, I may be serious, I may be jesting.
    I am not sure. You have no chance.
    veronese68 wrote:
    PB is the most sensible person on here.
  • daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............

    That is incorrect, but a common misconception.... :wink:
    The use of red by Coca Cola just helped it become the standard colour.

    Prior to Coca Cola using Santa in their adverts, the suit had mainly been Tan in colour, but also red or green. Thomas Nast was the first person to use red as the dominate colour in his work depicting Santa Claus for Harper's Weekly.

    shame he wont be around to see the correction!
  • daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............

    That is incorrect, but a common misconception.... :wink:
    The use of red by Coca Cola just helped it become the standard colour.

    Prior to Coca Cola using Santa in their adverts, the suit had mainly been Tan in colour, but also red or green. Thomas Nast was the first person to use red as the dominate colour in his work depicting Santa Claus for Harper's Weekly.

    shame he wont be around to see the correction!

    Something to do with a certain photo? :D
  • Rolf F wrote:
    Here it is below - I'd imagine they are almost impossible to miss being plastered all over Leeds at least.

    I can empathise, being a Wakey boy I've been plastered all over Leeds on a couple of occasions.

    Anyway...can anyone think of a LESS Christmassy drink than that censored ? Cold fizzy black sugary rubbish.

    Did anyone see that senior Coke executive squirming under questioning from Jeremy Paxman the other day? I nearly wet meself laughing.
  • RonBRonB Posts: 3,984
    pblakeney wrote:
    Daz555 wrote:
    daviesee wrote:
    It was Coca Cola that changed Santa's outfit from green to red and white so I suppose they have some kind of ownership and it has been supreme branding.

    Just another piece of useless information.............
    ...another piece of recycled urban myth. It is simply not true.
    Quite correct. I really do wish people would stop perpetrating nonsense such as this.
    Here are a couple of links to verify the myth.
    http://news.bbc.co.uk/1/hi/magazine/7152054.stm
    http://www.google.co.uk/search?q=saint+ ... 15&bih=563

    Someone should remind Coca Cola then. The small print of the ads suggests that the logo, bottle shape and the Santa have copyright protection.
  • pblakeneypblakeney Posts: 14,170
    RonB wrote:
    Someone should remind Coca Cola then. The small print of the ads suggests that the logo, bottle shape and the Santa have copyright protection.
    I am shocked and outraged!
    I did check, and yes, they are claiming copyright on Santa.

    This is wrong. Completely wrong.
    The above may be fact, or fiction, I may be serious, I may be jesting.
    I am not sure. You have no chance.
    veronese68 wrote:
    PB is the most sensible person on here.
  • RonBRonB Posts: 3,984
    :D:D:D
  • rolf_frolf_f Posts: 16,015
    It seems I have influence (obviously!) - the Coca Cola campaign has disappeared from my cycle routes at least so thank you Coca Cola for belatedly realising that your advertising execs are a big pile of poop. Please don't rush back with a new campaign!

    Either that or it was down to those copyright claims over Santa - probably they have the same Copyright team as Specialized! They probably found out that Santa was actually sub licensed to them by Tetley Tea :lol:
    Faster than a tent.......
Sign In or Register to comment.