Specialized own French town name

Brakeless
Brakeless Posts: 865
edited December 2013 in Road general
They're sueing a LBS in calgary called Cafe Roubaix Bicycle studio.

http://blogs.calgaryherald.com/2013/12/ ... ecialized/

Sounds like a PR disaster.
«13

Comments

  • buckles
    buckles Posts: 694
    Specialized have thus shown themselves to be utter scum. Bullying, litigious bastards.
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  • buckles
    buckles Posts: 694
    If he'd called his cafe 'Café Specialized' then fair enough, but FFS.
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  • nicklouse
    nicklouse Posts: 50,675
    Buckles wrote:
    Specialized have thus shown themselves to be utter scum. Bullying, litigious bastards.
    read this?

    http://www.bicycleretailer.com/north-am ... qN6fOL4wVZ
    "Do not follow where the path may lead, Go instead where there is no path, and Leave a Trail."
    Parktools :?:SheldonBrown
  • Grill
    Grill Posts: 5,610
    Methinks there are a lot of restaurants that will be receiving lawsuits from yours truly...
    English Cycles V3 | Cervelo P5 | Cervelo T4 | Trek Domane Koppenberg
  • Perhaps Specialized's lawyers don't realise that the company "borrowed" the name for the bikes. They'll be suing this lot next:
    2010_paris-roubaix_fabian_cancellara_saxo_bank_velodrome_victory2a.jpg
  • lawrences
    lawrences Posts: 1,011
    Grill wrote:
    Methinks there are a lot of restaurants that will be receiving lawsuits from yours truly...
    Haha you are in the money now aren't you.
  • crankycrank
    crankycrank Posts: 1,830
    Wow. a new low for Specialized. I won't be buying any of their products in the future. I encourage anyone who thinks this is crap to write Specialized and let them know how you feel and help out a small shop owner. Their US headquarters contact. http://specialized.com/us/en/contact-us/
  • andy9964
    andy9964 Posts: 930
    Someone started a question thread

    http://specialized.com/us/en/support/faq/
  • rolf_f
    rolf_f Posts: 16,015
    Andy9964 wrote:
    Someone started a question thread

    http://specialized.com/us/en/support/faq/

    Ha, more spiel to dig themselves out of that one! They don't mention that they only give their best retailer margins to those who only sell specialized and are, exactly as said above, bullying b@stards.

    They've got some great questions in there eg
    Why don't all bicycle shops carry Specialized products?
    :roll:
    Faster than a tent.......
  • They've got some great questions in there eg
    Why don't all bicycle shops carry Specialized products?

    A: Because a lot less people want to buy them since hearing about Cafe Roubaix
  • dabber
    dabber Posts: 1,926
    I hope people show their reaction to Specialized and "their" precious brand by voting with their feet.
    Hurt them where it counts.
    “You may think that; I couldn’t possibly comment!”

    Wilier Cento Uno SR/Wilier Mortirolo/Specialized Roubaix Comp/Kona Hei Hei/Calibre Bossnut
  • Going off the amount of questions on their FAQs with people saying thats what they are going to do, they might notice a lack of repeat custom.

    The Cafe Roubaix online shop can no longer receive funds via paypal. Whether this is becasue of the lawsuit, or if he has reached his limits through people buying products out of support I am not sure.

    Tifosi have some glasses with the Roubaix name, Fuji have bikes, and I am sure there are lots more. I guess they pay Speciali$ed to use the name, or Speciali$ed have ignored them because they are bigger fish than a guy running a cafe/bike shop.
  • declan1
    declan1 Posts: 2,470
    Well done for losing yourselves a ton of sales and your reputation Specialized. Unbelievable - as said above, if somebody made a shop called "Specialized bike shop" that would be fair enough, but Specialized doesn't even own the name "Roubaix". I'm not buying any of their bikes now and I'm sure many other people think the same.

    Road - Dolan Preffisio
    MTB - On-One Inbred

    I have no idea what's going on here.
  • I can understand why everyone is saying they won't be buying the Spesh products, but has anyone heard of brand protection?
  • napoleond
    napoleond Posts: 5,992
    It's the name of a place though. And in fact the trademark only applies to bikes and bike components. Not cafés.

    https://twitter.com/cbillings/status/409498199431577600
    Insta: ATEnduranceCoaching
    ABCC Cycling Coach
  • Yeah, and his wheels are Cafe Roubaix wheels, not Roubaix wheels.

    There is a difference.

    Any such thing as kickstarter to raise legal fees?
  • Spesh may be opening up a can of worms here.

    Anyone remember the 90's rave scene? SL2?

    http://www.discogs.com/SL2-Way-In-My-Br ... ease/80364

    Mr. Hooley wants a word;

    Tarmac (short for tarmacadam, or tar-penetration macadam) is a type of road surfacing material patented by Edgar Purnell Hooley in 1901.

    And the French are cheesed off that their word for 'Lets go!' has been nicked;

    Allez!
  • rolf_f
    rolf_f Posts: 16,015
    Spesh may be opening up a can of worms here.

    Anyone remember the 90's rave scene? SL2?

    http://www.discogs.com/SL2-Way-In-My-Br ... ease/80364

    Mr. Hooley wants a word;

    Tarmac (short for tarmacadam, or tar-penetration macadam) is a type of road surfacing material patented by Edgar Purnell Hooley in 1901.

    And the French are cheesed off that their word for 'Lets go!' has been nicked;

    Allez!

    You think that's bad? These guys are furious!

    http://www.youtube.com/watch?v=6Zbi0XmGtMw
    Faster than a tent.......
  • Bobbinogs
    Bobbinogs Posts: 4,841
    mmm, I just don't get all the vitriol, tbh. Sure, it ain't nice behaviour from Spesh but I am not going to cut my frame up or pledge never to buy Spesh again.

    All big businesses do this kind of thing and, let's face it, many folks couldn't wait to enthuse about the billions spent on the olympics... and the IOC then promptly spent a chunk of cash on a large volume of lawyers to sue/threaten anyone in town who even thought about using the olympic symbol (including small bakeries who put on window displays of 5 coloured buns). It is corporate behaviour and they all do it (not that it makes it right).
  • slowmart
    slowmart Posts: 4,480
    Regardless of the legalities there are ways of doing things the right way.

    They have won the legal case.


    At the cost of a PR disaster and at this time an unquantified damage to their brand.
    “Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime. Teach a man to cycle and he will realize fishing is stupid and boring”

    Desmond Tutu
  • rolf_f
    rolf_f Posts: 16,015
    Bobbinogs wrote:
    mmm, I just don't get all the vitriol, tbh. Sure, it ain't nice behaviour from Spesh but I am not going to cut my frame up or pledge never to buy Spesh again.

    All big businesses do this kind of thing and, let's face it, many folks couldn't wait to enthuse about the billions spent on the olympics... and the IOC then promptly spent a chunk of cash on a large volume of lawyers to sue/threaten anyone in town who even thought about using the olympic symbol (including small bakeries who put on window displays of 5 coloured buns). It is corporate behaviour and they all do it (not that it makes it right).

    That's a very weak justification if you think about it :wink:
    Faster than a tent.......
  • TREK did the same in the US, tried to stop dealers selling competitors stuff and wanted almost total control over the books. So Spesh aren't the first and won't be the last I'm afraid:-(
  • slowmart
    slowmart Posts: 4,480
    TREK did the same in the US, tried to stop dealers selling competitors stuff and wanted almost total control over the books. So Spesh aren't the first and won't be the last I'm afraid:-(

    Route to market are hard fought and contested avenues for revenue and market share and Specialized tactics have damaged the brand.

    Lets put a really fast rider on this bike but put him in a sumo suit to increase the drag and add some weight for good measure.
    “Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime. Teach a man to cycle and he will realize fishing is stupid and boring”

    Desmond Tutu
  • davem399
    davem399 Posts: 269
    Mmmmm! Specialised, Trek, Lance Armstrong, USA, lawsuits. Am I sensing a connection?
  • Grill
    Grill Posts: 5,610
    Let's keep in mind that this is the doing of Specialized Canada. Specialized US don't own a trademark for 'Roubaix'.
    English Cycles V3 | Cervelo P5 | Cervelo T4 | Trek Domane Koppenberg
  • awavey
    awavey Posts: 2,368
    Grill wrote:
    Let's keep in mind that this is the doing of Specialized Canada. Specialized US don't own a trademark for 'Roubaix'.

    nono the trademark database link they provided in the original article shows its registered against the Specialized US hq address,I guess the Canadian arm is just handling the dispute, maybe its a legal thing I dont know.

    but i think if the guy had just ran a cafe and sold other brands bikes he'd have been ok, its because he's moved into making custom wheels that it falls foul of the lawyers and Specialized have form for this kind of stuff.

    http://bikeportland.org/2011/03/10/epic-wheel-works-will-change-name-due-to-potential-trademark-conflict-with-specialized-49504

    which alone quotes another two known trademark disputes with Specialized and the key quote would be "....Specialized is vigilant about protecting their trademarks"
  • Grill
    Grill Posts: 5,610
    The trademark is registered in Canada, not the US. The fact that it is registered to Specialized HQ in the US doesn't change where the trademark is valid (only Canada as that is where it was registered).
    English Cycles V3 | Cervelo P5 | Cervelo T4 | Trek Domane Koppenberg
  • The trademark Roubaix is owned by Specialized in most countries for the use of Bicycles, bicycle frames, and bicycle components, namely bicycle handlebars, bicycle front fork, and bicycle tyres. However, it does not say anything about cafes, restaurant or shops. In the US they do not own the trademark as Advanced Sports International (Fuji bikes parent company) own the rights. I presume that there is a deal set up between ASI and Specialized for Specialized to borrow the name in the US and Fuji elsewhere.
  • Looking into this a little more...
    It appears that Cafe Roubaix are selling wheels and other bike parts with their name on. So, I imagine that Specialized are actually trying to stop Cafe Roubaix selling parts under the Roubaix name which they are quite right to do. Cafe Roubaix don't even have a cafe....

    More to it than the papers are reporting as per usual........