bottom bracket cross compatability

I have a Person carbon frame with a SRAM Apex groupset. it's OK and has served me well over the last 10 months.
Recently I've started upgrading to a Shimano groupset. I'd really appreciate guidance with bb's. What is the degree of compatibility between manufacturers and their bottom brackets? All group sets have dedicated bb's but is there any difference except quality? Is there an industry standard? I've heard of BB30
but don't know what others standards there are. Any guidance greatly appreciated. Thanks.
Recently I've started upgrading to a Shimano groupset. I'd really appreciate guidance with bb's. What is the degree of compatibility between manufacturers and their bottom brackets? All group sets have dedicated bb's but is there any difference except quality? Is there an industry standard? I've heard of BB30
but don't know what others standards there are. Any guidance greatly appreciated. Thanks.

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you will need a shimano type one for your new shimano crankset.
BB30 is BB30 only and shimano does not do it but reducers etc are available to make it work with 24mm axled cranks.
so what type does your frame have?
Parktools :?:SheldonBrown
So using my knowledge of MTB stuff xt is good and I reckon I could/should go for Ultegra rather than xtr (Dura Ace). Thanks again.