exoensive bike with cheap wheels..why?

Was in tweeks today and they had a luvly colnago carbon bike for 3k.Wasn,t looking to buy,just looking(actually went for rollers and shoes).Now, said bike is Italian,carbon etc etc,so why does it come with shimano rs30 wheels.
These wheel are about £130.What,s the logic behind a 3k bike coming with cheap wheels.
Im assuming most who buy this kind of bike would change wheels right away so why don,t the manufacturers leave wheels off the as no pedals,then knock price down a accordingly.
These wheel are about £130.What,s the logic behind a 3k bike coming with cheap wheels.
Im assuming most who buy this kind of bike would change wheels right away so why don,t the manufacturers leave wheels off the as no pedals,then knock price down a accordingly.
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Most experienced cyclists will know this is the norm but the first timer wont. In addition to price they will look at name, frame material, groupset and colour (in that order IMHO) and whilst this may not appear to be a beginner's bike there are some who have that sort of cash so why lose their interest by adding £500 wheels and appearing to be more expensive.
No point putting £2k Zipps on when someone would prefer HEDs etc.
Also, keeps the bike under a certain price point
I do agree though - maybe it would be nice to have the option of buying a bike without any wheels. You're getting into the realms of custom spec then - which is how i intend to buy my next bike.