Tubeless 10 nail test!

Hi everyone just seen this video by the guys at Trek store Milton Keynes if you questioning how well tubeless would work on a road bike this may help!
10 nails! lol
https://www.facebook.com/TrekMK?ref=hl
10 nails! lol
https://www.facebook.com/TrekMK?ref=hl
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I really can't get excited about this technology... maybe because punctures are not such a big hassle for me, certainly not enough to rush for a tyre that takes three hours to fit properly on the rim and then fingers crossed...
I am really unconvinced and skeptical and would probably never go anywhere near a Bontrager tyre anyway... or anything else that says Bontrager on
they chose a conveniently small, pointy, smooth, non-slashing, non-cutting nail, given the elasticity of the tyre i doubt there's any difference between the hole such a nail makes and the hole a fine needle would make, not so impressive that it seals such a pinprick
now, if they'd stabbed it with the tip of a stiletto, the resulting cut would be closer to what often happens in the real world, where cuts a few mm long can be made by a flint or glass, if it sealed ten of those i might even be impressed
but of course they didn't, i suspect the reason is that the resulting video wouldn't have been much use as a marketing tool, it probably would've been more entertaining though, seeing the mechanic sprayed with sealant from the rapidly deflating tyre
I am particularly skeptical of a product that needs to offer such a guarantee in order to sell. I think there is a reason why the market for tubeless is still so small
Is this an advert then? Why is it in Road buying advice, rather than being a product placement?
http://100hillsforgeorge.blogspot.com/
http://www.12on12in12.blogspot.co.uk/