ebay's new logo

mfin

Well, eBay... looks like someone with no idea about type at all has done their new logo then, unless they bought the logo for £1.50 buy-it-now with free PnP, that would explain it also.

(amazed how bad it is for a company that hardly ever have the opportunity to change something like that).

team47b

As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)

Cleat Eastwood

team47b wrote:

(personally I think the lack of kerning adds unnecessary tension)

Enough about your sex life - what do you think of the logo.

mfin

team47b wrote:

As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)

As a designer myself too of 20 years, I understand what you are saying completely, but whereas I think you're right on 'what was trying to be achieved' I disagree that they've achieved it really.

I think the logo is really poor.

I'm not saying Im right and you're wrong, as everything is down to taste, but I honestly think its bad.

Monkeypump

I'm not a designer, but I'd be very disappointed if I had paid one to come up with that.

It doesn't say 'safe, corporate entity' to me, it just looks like 4 of the the letters from Sesame Street (i.e. "Today's show was brought to you by the letter 'e'"). The lack of kerning just looks amateurish.

team47b

mfin wrote:

team47b wrote:

As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)

As a designer myself too of 20 years, I understand what you are saying completely, but whereas I think you're right on 'what was trying to be achieved' I disagree that they've achieved it really.

I think the logo is really poor.

I'm not saying Im right and you're wrong, as everything is down to taste, but I honestly think its bad.

If we are talking taste then I agree with you it's bad.

It is far too pedestrian. And from a personal taste perspective I would avoid trying to make any kind of statement using Univers 55 :shock:

peat

Its the way everything is going, and its so bloody easy!

Hello Mr.Halford. Oh, a rebrand you say? You want to communicate that your an adult company and not just for trevs you say? No problem:



That'll be £50,000, thanks.

The last ebay one was a bit 'comic sans' for my liking, but at least a very identifiable brand.

GiantMike

They originally asked me to redisign it and I came up with

eBaY

which I think says 'grown up retail outlet' meets 'rip-off fees' in an ironic stylee

metronome

Ebay's been going to the dogs for years... Every day they endeavour to make their UI less userfriendly.

You can't blame a designer for the logo though. As designers yourselves you can imagine how many comitees will have added their 2p's untill one pulled rank and insisted that mouse-monkey massacre the kerning.

Not many places you can buy 9m of front door draft tape for £3 shipped, though.

jgsi

metronome wrote:

Ebay's been going to the dogs for years... Every day they endeavour to make their UI less userfriendly.

You can't blame a designer for the logo though. As designers yourselves you can imagine how many comitees will have added their 2p's untill one pulled rank and insisted that mouse-monkey massacre the kerning.

Not many places you can buy 9m of front door draft tape for £3 shipped, though.

Not many places have front doors 9m wide either....................

team47b

...think were gonna need a bigger door

giant_man

as a designer also, I think it could have been better imo. never mind 'met the brief', it's just plain unimaginative.

Gizmo_

Seeing as none of you know in detail what "the brief" was, it's somewhat presumptuous to know whether it was met or not?

It does appear it was to be more 'professional', and FWIW I think it's much nicer than the previous pseudo-comic one.

I've been waiting for Yahoo! to drop their stupid font for years.

team47b

The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything

pb21

team47b wrote:

The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything

Surely some of that/all of it has to get into Private Eye’s ‘Pseuds Corner’?!

We synthesized research and led workshops with executives, employees and agencies to more clearly identify the strategy and articulate the brand’s story and personality

mfin

team47b wrote:

The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything

Standard kind of speak you'd expect to show what they considered... but in the end the logo is still poor.

I still cant believe how poor it is... when its presented on small tiles of modern phone apps/os's etc it will look so spindley at small sizes it will have no impact to your eye and your eye will be drawn to other logos in interfaces.

I could go on about it, but my opinion is that for a company so so big and an e company at that, one of the biggest brands out there on the net... it. is. sh1t.

declan1

In my opinion it looks less professional than it did before. I like minimalistic stuff, but they really haven't got the idea with this....

satnavsteve

So sick of companies using lower case letters. Now I'm no language expert (evidently), but shouldn't proper nouns have capital letters?

willhub

They should have came to me, I'd have offered them a bargain price of £700 for my logo.

mfin

That's quite cheap seeing as it probably took you ages and it was your best effort Will

team47b

One visit to London, and everyone's a designer :roll:

peat

willhub

team47b wrote:

One visit to London, and everyone's a designer :roll:

Hey, if you were the guy at eBay commissioning the design of a new logo It'd be you're lucky day I'd give you a special offer of £1400 for the logo, as David Dickinson says "CHEAP AS CHIPS"