It's a benchmark that the whole world sets it's time from e.g. if it's '10.17' in the UK it's 'something.17' virtually everywhere in the world (I heard somewhere they used a half hour to set their time zone).
Hate them, couldn't manage to get out of bed this morning, so ended up in the tube.
20 miles less for March
Today's 7AM is last week's 6 AM.
So no wonder I had a hard time getting out of bed.
That snooze button is the devil!